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Research

Doctoral Graduate Pramela Nair Panthallor Publishes Dissertation With Springer

Doctoral Research, Publications, Research, Student Focus / By

It is with great pleasure that Monarch Business School announces that Doctoral Graduate, Dr. Pramela Nair Panthallor, has recently published her doctoral dissertation with Springer. Dr. Panthallor worked along with her dissertation supervisor Dr. Hassan Qudrat-Ullah in preparing the manuscript for publication. The name of the book reflects the original title of the dissertation: “Operational …

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Article: Customer-Oriented Competitive Advantage in the Airline Industry

Doctoral Research, Research / By

The competitive environment in the service industry requires firms to constantly improve business practices to be profitable and competitive. The airline industry, characterized by human interaction and delivery of services, is most in need of research in competitive advantage. This research explores and identifies the critical sources of competitive advantage from a customer-oriented perspective in the globalized airline market. The data obtained from semi-structured interviews was analysed using qualitative and inductive reasoning. The research identified critical drivers of customer satisfaction in the airline industry establishing a logical and structured rationale for models of strategy development for competitive advantage.

Post-Doc Morgan Clevenger Global Book Finalist At Academy Of Management

Clevenger, Faculty News, Professor News, Research / By

It is with great pleasure that Monarch Business School Switzerland announces that Dr. Morgan Clevenger, a Post-Doctoral Candidate at Monarch, has been named a finalist for Best Book Award in the Social Issues in Management Division at the Academy of Management. The book stems from his dissertation work as a PhD Candidate at the University of Missouri. The book is entitled: “Corporate Citizenship and Higher Education: Behavior, Engagement and Ethics” published by Palgrave MacMillan, 2019.

Innovation In India: Fostering Growth Through Middle Managers

Research / By

Entrepreneurs play a significant role in most economies. This role is even more critical in a developing economy like India. India is a culturally diverse, democratic, and economically ascendant nation. Academicians and business experts agree that India stands at the crossroads of becoming a ten trillion-dollar economy (PWC, 2014). For decades innovation has been a buzzword in Indian corporations that promises much but delivers very little (Irani, 2019). The need seems to be for a contextualized model that acknowledges cultural imperatives, that may aid intrapreneurial middle managers in India to innovate.

Corporate Social Responsibility For Tea Plantations In India: A Gandhian Perspective

Research / By

The purpose of the contemplated research is to examine how Gandhian principles can shape the business practices of tea corporations for greater impact on the lives and working conditions of tea plantation workers in India. Gandhian principles allow organizations to develop business processes that are based on mindful consumption, sustainable utilization of natural resources, sustainable livelihoods, and equitable distribution of wealth; thereby, directing business leaders to pursue a corporate social responsibility strategy of not only doing good, but also of being good (Diwan, 1982). Gandhian values have the potential to influence businesses to achieve profitability, sustainability, and inclusivity by considering the interactions between individuals, organizations, and the community.

Research: Social Media Networks And Leadership Ethics In Healthcare

Doctoral Research, Research / By

Social media has penetrated intrapersonal and professional communication, particularly among a younger generation of healthcare professionals and patients who have grown up in the digital age of communication. Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health leaders navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society. This article describes the changing parameters of professional conduct in digital environments and proposes a set of considerations and recommendations for health leaders to navigate this new frontier.

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