Research: Promoting Sustainable Growth Through Digital Nation Branding

Business Strategy plays a major role in most companies, particularly in developed and mature countries. Studies show that a formal strategy can contribute to organizational effectiveness and competitive advantage. In the last few years, the United Kingdom has faced a protracted and slow growth, political uncertainty and inefficiencies due to poor management. As a result, similar mature markets have seen productivity and efficiency surpass that of the UK. Between 2017 and 2019, the UK economy lost 185 billion GBP per year due to poor management and resulting ill health. The UK also fell 14% behind similar countries in the G7 on productivity (Francke, 2017). The economic environment does not favour businesses with little or no strategic direction.

Research: Sustainable Rural Poverty Alleviation Programs: A Case Study Of Uganda

The poverty crisis is global with some 689 million people classified as poor, and living on incomes of less than $1.9 a day (The Human Development Report, 2020). Uganda has seen strong economic growth rates over the past decade averaging 5.4% GPD per year, along with a decrease in poverty. Nevertheless, the gains in poverty reduction have not been fairly distributed. This has made some scholars doubt the substantial decline in poverty (Daniels & Amp; Minot, 2014). Despite Uganda’s progress in reducing poverty since 1992, there have also been significant movements both into and out of poverty, and a sizeable minority of households have been persistently poor.

Research: Stakeholder Theory: A Case Study Of Virgin Atlantic And The Covid-19 Bailout

The context of the 2020 Covid-19 pandemic and the economic and reputation crises at Virgin Atlantic Airways accounts for the need to consider multilateral stakeholder relationships in crisis management for long-term sustainability. It is argued that a better comprehension of the dynamics of stakeholder relationships at Virgin Atlantic Airways could have fashioned a more proactive response to the crises.

Doctoral Graduate Pramela Nair Panthallor Publishes Dissertation With Springer

It is with great pleasure that Monarch Business School announces that Doctoral Graduate, Dr. Pramela Nair Panthallor, has recently published her doctoral dissertation with Springer. Dr. Panthallor worked along with her dissertation supervisor Dr. Hassan Qudrat-Ullah in preparing the manuscript for publication. The name of the book reflects the original title of the dissertation: “Operational […]

Newest Doctoral Candidates For September 2020

Monarch Business School is happy to welcome the newest and returning Doctoral Candidates for September 2020. The newest Candidates come from the USA, Malaysia, Ghana, Nigeria and South Africa reflecting the diversity of Monarch. With over 55 nationalities within the Doctoral programs Monarch is truly a global institution where diversity is celbrated. We wish the new candidates the very best in their program and look forward to seeing their research develop.

Article: Customer-Oriented Competitive Advantage in the Airline Industry

The competitive environment in the service industry requires firms to constantly improve business practices to be profitable and competitive. The airline industry, characterized by human interaction and delivery of services, is most in need of research in competitive advantage. This research explores and identifies the critical sources of competitive advantage from a customer-oriented perspective in the globalized airline market. The data obtained from semi-structured interviews was analysed using qualitative and inductive reasoning. The research identified critical drivers of customer satisfaction in the airline industry establishing a logical and structured rationale for models of strategy development for competitive advantage.

Article: Logoleadership And Meaning In Organizations

The current globalized milieu compels post-modern individuals to search for meaning in their work. Organizations have the opportunity to fulfill the lacunae generated by the deficiency of spiritual and religious communities and to subsequently aid workers in finding meaning while profiting financially from their engagement within the organization. Logoleadership refers to the union of leadership practices with the logotherapeutic techniques established by Dr. Viktor Frankl.