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Bachelor of Business Administration

Monarch Business School Switzerland provides a distinctive opportunity for students who wish to acquire Swiss-quality education with the convenience and flexibility of online distance learning. The Bachelor of Business Administration at Monarch allows students from around the world to study business & management within an accelerated 3.5-year state-of-the-art program delivered by experienced faculty with global expertise.

Throughout their learning journey, students experience a unique exposure to faculty and peers from different cultures and backgrounds, adding to their academic, professional, and personal development. At Monarch, we are building a strong global network of students, alumni, and faculty based on inclusion, respect, and support. Make the choice to become part of the Monarch high-impact mission.

Completion Requirements

The 3.5 year course-based BBA program is designed for young aspiring business professionals who seek a strong foundation of knowledge across management scholarship domains. The program requires the completion of all modules including the Capstone project. Students flow through the program in a cohort fashion within a group. This enables mutual support to develop between the student and creates a sense of belonging. Assessment in the program is by way of mid-term and a final exam per course. Exams are completed over the internet from the student’s home without the requirement to attend exam centers.  

Program Modules

The program is designed around the completion of a series of courses per semester that provide the student with the foundational knowledge within management studies and prepares them for a career within a business setting. The program contains 7 semesters for a total duration of 3.5 years. Courses are 10 weeks in duration. The final Capstone course is 12 weeks in duration. There are two intakes per year: September and January. Below you may find the course schedule and descriptions  for the September 2022 Cohort. The program is delivered over 2 semesters per year. The Fall semester is 3 months in duration from September15th through December 15th. The Spring semester is 5 months in duration from January 15th through June 15th.

Fall Semester

Winter Semester

Year 1Business CommunicationFundamentals of BusinessOrganizational BehaviorDigital MarketingInto To Economics
Year 2Information SystemsDecision MakingSustainable EconomicsBusiness LawProject Management
Year 3EntrepreneurshipInternational BusinessSustainabilityLeading With CultureStrategic Management
Year 4Capstone Part 1Capstone Part 2

This course introduces the first year student to the importance of proper communication both in business and personal life. Communication is defined as the process of understanding and sharing meaning. Interpersonal communication is any message exchanged between two or more people. Written communication is any message using the written word. Verbal, or oral, communication is any message conveyed through speech. Nonverbal communication is any message inferred through observation of another person. All communication is composed of three parts that make a whole: sharing, understanding, and meaning. The course focuses on creating effective communication with emphasis on group communication, the audience, writing, speaking, persuasion, intercultural communication, and crisis communication.

This is an introductory level course in Business Fundamentals. Practical areas of knowledge are covered to provide the student with a well-rounded appreciation of the nature and purpose of business in the modern world. Key areas include: Economics, Social Responsibility, the Global Environment, Entrepreneurship, Human Resources, Hospitality, Marketing, Accounting & Personal Finance. The course is intended to be a survey course on which deeper knowledge and understanding will be developed as the student moves on to further course work.

Contemporary managers are witnessing changes in technologies, markets, competition, workforce demographics, employee expectations, and ethical standards. At the heart of these changes is the issue of how to manage people effectively. To attain corporate objectives, each manager must discover how to develop and maintain a workforce that can meet today’s needs while getting ready for tomorrow’s challenges. That is, a good manager must be able to motivate his employees, to lead skillfully, to make appropriate and timely decisions, to communicate effectively, to organize work, to deal with organizational politics, and to work to develop both employees and the organization as a whole. This course will examine the principles of the behavioral sciences that can help managers improve both their own skills and abilities and those of their subordinates in order to enhance organizational performance and effectiveness.

No marketing strategy is complete if it does not incorporate digital strategy and expression. Understanding digital marketing requires thinking beyond any one tool or channel, and towards an exchange of value. Digital marketing is not just a set of marketing channels – it’s a different way of thinking about how people engage with media, each other and the world around them. Digital marketing enables you to segment your audience and customise messages in a valuable and measurable way. In fact, there is no basic difference between ‘traditional’ marketing and digital marketing. However, digital marketing helps to create consumer demand by using the power of the interconnected, interactive web and make it possible to connect and build long-term relationships with customers.This course will cover the basic concepts behind marketing in a digital way to enhance brand value.

Business and economics must be viewed from a social science standpoint. At the heart of business and economics are people, thus it is a social system, or social science.  Economics in the broad sense addresses human action. Why do people choose certain behaviors over others when presented with a multitude of options. People at the center of the economy, either individually or acting in groups, drive society. Understanding the motivations and methods of economic decision making is critical to understanding business and society. Moreover, as people become more aware of their impact  within the economic system concepts of  sustainability become more  critical. An understanding of Economics must also include an understanding of maintaining the commons for future generations. This course introduces the student to the traditional  concepts within economics along with important thoughts on fostering sustainable economic growth.  Concepts covered include: The Market System, Supply and Demand, Economic Surplus, Consumer Choice, Utility, Market Failure, Externalities, Public Goods and Common, Resources, Production, and Competitive Markets.

As businesses become more and more digitized the importance of MIS-Management Information Systems continues to grow. At a basic level, MIS concerns itself with the gathering, analysis and distribution of management data and information so that critical decisions may be taken by managers in the administration of the business. Integral to any MIS system are the: people, processes and the role of the management information system in creating competitive advantage. This course introduces topics including: MIS System, concepts and frameworks, hardware, software,  databases, networks and communication, security, business processes, the people involved, e-commerce, social media, globalization, the digital divide, development, ethics and future trends.

The course is designed to examine issues surrounding decision making in an accounting setting. The student is introduced to both financial and managerial accounting with an emphasis on understanding the accounting statements and the benefit of managerial accounting data. In order to make appropriate business decision managers are required to be able to read accounting statements and understand their impact on the firm. Similarly, managers should develop a good understanding of managerial accounting and the various data that may be used to support evidenced-based decision making.

This course continues the study of the traditional concepts of economics with a focus on macro economics along with the critical discussion of sustainable development. Areas covered include: Inputs to Production, Taxes and Public Finance, Income Inequality and Poverty, Measuring Output and Income, Economic Growth, Inflation, Unemployment, Macroeconomic Theories, Fiscal Policy, The Monetary System, Monetary Policy, International Trade, Economic Crises, Interest, Health Care Natural Resource, and Immigration. The discussion on sustainability is furthered with directed readings from well-known authors such as Schumaker.

Business Law is a brief introductory course designed to meet the scope of the legal environment of Business. The concepts are presented in a streamlined manner, and cover the key concepts necessary to establish a strong foundation in the subject. The course follows a traditional approach to the study of business law. For the purposes of the course, the American legal system is used as a basis for understanding key concepts.

Project Management is the application of knowledge, skills, tools, techniques and activities to meet a project requirements. Within this definition critical aspects include: costs, scheduling, specifications parameters and naturally the expectations of the client whether internal or external to the firm. Thus, project management is the application of everything a project manager does to meet these parameters. This course introduces the world of project management to the student and discusses key concepts and techniques used within the profession to ensure timely goal achievement for projects of various types. An understanding of basic project management skills and concepts is critical for managers to be able to meet deadlines and perform to expectations.

Entrepreneurship means different things to different people. In essence it speaks to the ability to undertake new business ventures whether those are within a large enterprise setting (intrapreneurship) or the typical individual who unabashedly starts their own business.  It can include: family business, small business owners, creators, innovators, market makers and expanders and scalers. At the heart of entrepreneurship is problem solving, innovation, growth focused on opportunity identifying perspectives. Some would clasify entrepreneurs as arbitrators of market knowledge. They see market competition and opportunity different from others. This course introduces the student to the exciting world of the entrepreneur and discusses topics such as:  the entrepreneurship journey, creativity, innovation and invention, the identification of opportunity, problem solving, growth, business plans and models, networks and business structure.

International business deals with the cross border exchange of products, people and services. An international business is any business that operates in two or more countries. International business studies the effect of multi-country operations on the business. In order to effectively operate a business across borders managers need to have a good understanding of the critical issues internally to the business as well as externally within the international environment. Aspects of international economics, politics and society affect all businesses operating internationally.  Concepts covered include: international trade and FDI-foreign direct investment, culture, global economics, regional economic cooperation, exporting/importing, globalization, strategy, and supply-chain management,

This course builds on the introductory concepts of  sustainability and corporate citizenship covered earlier in the program. Modern business must consider the issues of sustainability, corporate citizenship, CSR-corporate social responsibility, social justice, equity and ethics at the center of all decision making to ensure a more just and equitable society for future generations.  This course provides a landscape of Corporate Citizenship issues and prepares the student for a career in business where the perspectives and concerns of all stakeholders are considered important.  Stakeholders are those people or entities that are affected or have an effect on the business beyond simply the customers, employees and shareholders. Broadening the student’s view of the role of business in society is  a main objective of the course. Topics considered include: the Commons, governance, externalities, social dilemmas,  The course makes use of textbook material, videos and academic journal readings.

Leadership or being a good leader is more than simply being charismatic or being able to motivate individuals. Leading modern business, whether operating locally or internationally, often means leading multi-cultural teams. Cultural awareness is a key driver to successful leadership and is a required skill of all internally operating managers. This course centers around the three pillars of leading with cultural intelligence: 1. cultural strategic thinking, 2. motivation and mindset, and 3. behavior. Based on an examination of these 3 pillars the student develops an understanding of cultural leadership action. By the conclusion of the course the student should have a better understanding of their own strength and weaknesses when considering leading with cultural intelligence and employ the lessons covered to become a more effective leader.

Strategic management deals with all issue to further the competitive advantage of the business. The competitive advantage of a business becomes more complex as it competes internationally. This course covers issues of strategic management for both domestic and internationally operating companies. It covers: leading strategically, evaluation of the external environment, firm resources, business level strategies, corporate level strategies, organizational design, globalization of companies and industries, value creation and value chains, as well as business models. Important business model /concepts covered include: BCG, Porter’s 5 Forces Model, Blue Ocean Strategy, Learning Organizations, Regional Trading Blocs (Triad Power).

The Capstone Project module is where students bring together all the lessons of the program into one coherent project. Groups of 4 to 5 students work together to build a business plan covering all aspects of operational strategy for the roll-out of a business. Business concepts are agreed upon between the teams and the Professor in the first weeks of the module. Business types may be traditional in their scope of operations or of a fully digital nature. Teams will need to address issues of: product development, marketing, financing, human resources allocation, production/sourcing, market penetration strategy, market analysis, competitor analysis and value proposition. The business plan must include a 5-year financial cash flow of the initial operations. The business plan is to be prepared in a format that is acceptable for presentation to the Board of Directors of a Fortune 500 company. While working in teams students will need to employ the lessons of cross cultural leadership and followership covered in the program, being responsible for their own scheduling, sharing and completion of work. The module concludes with a virtual team presentation of the business idea to a panel of two professors via Microsoft Teams. In this fashion the module mimics the environment found working on small business teams in real world business situations and helps to prepare the student for their transition to a professional environment where they are expected to present projects and ideas in a concise and professional manner by way of an enterprise quality level technology platform.

The Bachelor of Business Administration is designed to provide the young aspiring professional with all the tools, understanding and training to enter the workforce either during or at the completion of the program. Bachelor candidates learn the critical lessons across the traditional domains of management scholarship while interacting in an environment of mutual support and respect.

As a cohort based program participants have the opportunity to interact on the digital campus with fellow students from around the world creating friendships that will last long after the program completion. The opportunity to create new friendships across country boundaries helps to build cultural awareness and global understanding. These are critical skills required in today’s increasingly complex business world.

Dr. Henderson - Dean of the School

I was looking for a program that had a good mix of different courses but also with a consideration for sustainability and social responsibility. Monarch has a reputation as being focused on social responsibility.  This aspect makes me proud to be a student at Monarch.

Javiar Santiago, USA

Studying online at a Swiss business school is a great option. I live outside the city and getting to a university campus is difficult. Monarch enables me to study and remain with my family. This is an important consideration for me.

Grace Nugen, Australia

Knowing that Monarch has both  Master and Doctoral programs gave me a sense of assurance that the online Bachelor program is of a high quality. The study method gives me a great sense of independence. My family is happy to see me at Monarch.

Delima Merican, Malaysia

The great part of being at MOnarch is that I can study and complete the exams on my schedule. This helps me to stay focused on  my job and be able to practice my hobby. I checked many programs and none had the flexibility of Monarch along with a group cohort. I am happy to be registered for September.

Ralf Sondag, Switzerland