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Bachelor of Business Administration

Canadian Institute of Management

Your journey towards a successful business career begins here, with Monarch Business School Switzerland. We offer you a remarkable opportunity to access world-class Swiss-quality education through the convenience and flexibility of online distance learning, accessible 24 hours a day, 7 days a week, from anywhere in the world, courtesy of our state-of-the-art Monarch Undergraduate Digital Campus. The Bachelor of Business Administration program at Monarch is tailor-made for young individuals like you who are eager to embark on a path of accelerated learning and professional development. 

In just 3.5 years, you will embark on a transformative journey through a state-of-the-art curriculum, delivered by experienced faculty with global expertise. Our program is designed to equip you with the essential knowledge and skills needed to excel in the dynamic world of business and management. As you progress, you’ll have the unique opportunity to engage with faculty and peers from diverse cultures and backgrounds. This exposure not only enriches your academic experience but also contributes to your personal growth, broadening your horizons and nurturing a global perspective. The program is accredited by the Canadian Institute of Management CIM – NCMA and provides high quality practical knowledge for today’s business world. 

At Monarch, we are passionate about building a powerful global network of students, alumni, and faculty that thrives on values of inclusion, respect, and support. We invite you to join us on this high-impact mission, where you’ll not only acquire the education you need to succeed but also become part of a community dedicated to nurturing your talents and shaping your future. Make the choice to embark on this exciting journey with Monarch Business School Switzerland, and let’s create a bright future together.

Completion Requirements

The 3.5 year course-based BBA program is designed for young aspiring business professionals who seek a strong foundation of knowledge across management scholarship domains. The program requires the completion of all modules including the Capstone project. Students flow through the program in a cohort fashion within a group. This enables mutual support to develop between the student and creates a sense of belonging. Assessment in the program is by way of mid-term and a final exam per course. Exams are completed over the internet from the student’s home without the requirement to attend exam centers.  

Program Modules

The program is designed around the completion of a series of courses per semester that provide the student with the foundational knowledge within management studies and prepares them for a career within a business setting. The program contains 7 semesters for a total duration of 3.5 years. Courses are 10 weeks in duration. The final Capstone course is 12 weeks in duration. There are two intakes per year: September and January. Below you may find the course schedule and descriptions  for the September 2022 Cohort. The program is delivered over 2 semesters per year. The Fall semester is 3 months in duration from September15th through December 15th. The Spring semester is 5 months in duration from January 15th through June 15th.

Fall Semester

Winter Semester

Year 1 Fundamentals of Business Organizational Behavior Business Communication Personal Finance Marketing Strategy
Year 2 Information Systems Intro To Economics Project Management Problem Solving Macro Economics
Year 3 International Business Business Law Sustainability Entrepreneurship Strategic Management
Year 4 Capstone Project – Part 1 Capstone Project – Part 2      

This course is completed before the regular semester starts in order to provide the student with the foundational skills to be a success studying within an online environment.

The “Learning to Learn Online” course represents a pivotal component of our Bachelor of Business Administration (BBA) program, tailored to empower our students with the essential competences, knowledge, and skills necessary to not only survive but thrive in the rapidly evolving landscape of online education. As we navigate an era defined by digital transformation and the integration of technology into virtually every aspect of life, this course stands as a foundational pillar for students embarking on their academic journey. It equips them with the critical tools and insights required to not just adapt but excel in the dynamic realm of online learning environments.

In today’s educational landscape, online learning has transcended its status as an alternative to traditional classrooms; it has become an integral and indispensable mode of education. Our “Learning to Learn Online” course acknowledges this paradigm shift and takes a proactive approach to ensure that our BBA students are fully prepared for the unique challenges and opportunities that online education presents. With the course, students will develop competences that extend beyond the confines of any single academic discipline, preparing them for a future where digital literacy and adaptability are paramount.

At the heart of this course is the recognition that online learning is more than a mode of content delivery; it is an evolving ecosystem of interactive tools, diverse resources, and collaborative opportunities. This course aims to provide our students with not just theoretical knowledge but practical, hands-on experience in navigating a digital ecosystem and the MUDC-Monarch Undergraduate Digital Campus in particular. It fosters the growth of skills essential for success in online education and beyond. With a strong focus on digital literacy, self-management, critical thinking, communication, and problem-solving, students will emerge from this course well-equipped to not only excel in their academic pursuits but also navigate the complexities of the digital world they will encounter in their careers. We are confident that the “Learning to Learn Online” course will be a transformative experience that empowers our students to embrace the limitless possibilities of digital education while mastering the art of self-directed, lifelong learning.

This is an introductory level course in Business Fundamentals. The “Fundamentals of Business” course serves as a comprehensive exploration of essential management principles and practices. In this traditional approach to management, we delve into the core functions of leading, planning, organizing, and controlling, providing students with a solid foundation in effective business leadership. Management, a multifaceted discipline, is scrutinized from various angles, including human resource management, strategic management, and the intricate dynamics of motivation.

Throughout the course, students embark on a journey through eight distinct modules, each designed to unravel a different facet of the business landscape. From understanding the historical evolution of management theories to grappling with the ethical dimensions of decision-making in the global context, students gain insights beyond textbook knowledge. They explore the intricacies of business ownership, entrepreneurship, leadership, and organizational structuring. Operations management, employee motivation, and human resource management are also core components of their learning journey. Furthermore, students delve into the realms of marketing, pricing strategy, accounting principles, and personal finance, gaining practical knowledge that equips them for real-world business scenarios.

The course is structured to ensure that students not only acquire theoretical knowledge but also engage in practical application through a variety of assessment methods. By the course’s conclusion, students will possess a well-rounded understanding of management, with the competences and skills needed to navigate the dynamic and evolving field of business administration.

Successful businesses are those in which leaders continuously look for ways and strategies to improve performance, not just through increasing employee productivity, but also enhancing their workplace experience and job satisfaction. This can be achieved by understanding the relationships and interactions between employees, teams, and management. This is essentially what organizational behavior is all about. Organizational Behavior (OB) is concerned with the study of what people do in an organization, why they do it, and how that behavior affects the performance of the organization. This introductory Bachelor level course in Organizational Behavior will provide you with an overview of organizations and management from the behavioural sciences perspective. It explores the factors that influence individual, group, organizational and cultural dynamics. You will be exposed to many different concepts, theories, and experiences of organizational behavior that will enable you to examine your own behavior and beliefs as an employee or leader within your organization.

The course illustrates that unlocking the secrets to organizational success lies in the ability of leaders to continually seek ways to enhance both performance and the overall workplace experience. This pursuit involves not only boosting employee productivity but also understanding the intricate relationships and interactions that unfold within the organizational framework. This is where the discipline of Organizational Behavior (OB) comes into play. OB delves deep into the study of what motivates individuals within an organization, why they behave the way they do, and how these behaviors ripple through the organization’s performance. Our introductory Bachelor-level course in Organizational Behavior serves as a comprehensive exploration of organizations and management, viewed through the lens of behavioral sciences. It seeks to unravel the intricate factors influencing individual, group, organizational, and cultural dynamics, offering students a valuable opportunity to examine their own roles as employees or leaders within their organizations.

The course unfolds across ten modules, each examining the layers of the complex world of organizational behavior. We begin with Module 1, introducing students to the foundational concepts of Organizational Behaviour. As we progress, we delve deeper into understanding the individual, exploring the intricacies of employee motivation, the dynamics of stress, emotion, and communication, and the inner workings of groups within organizations. Later, we navigate the realms of negotiation, decision-making, influence, and power dynamics at work. Continuing, we shed light on the critical domains of organizational leadership, change management, and the formation of organizational culture. Throughout this course, students will gain insights into the multifaceted aspects of OB, equipping them with the knowledge and perspectives necessary to navigate the intricacies of the modern workplace.

By the course’s conclusion, students will have a comprehensive grasp of the behavioral dynamics that drive organizational success. They will be well-prepared to apply the theories, concepts, and experiences gleaned from this course to their own roles within organizations, contributing effectively to their workplaces and shaping a better future for themselves and their teams.

Business Communications introduces you to a critical appreciation of key principles of communication principles through the creation of effective business documents and oral presentations. It includes study and application of team communication and use of technology to facilitate the communication process. The course aims to provide a foundation for further study by engaging critically with relevant academic research in communication studies, as well as with practical case material. Opportunities for improving academic and workplace language proficiency are embedded in the course.

In today’s dynamic business landscape, effective communication stands as a cornerstone of success. The “Business Communication” course is designed to foster a deep appreciation for the critical principles of communication within the context of the corporate world. Through the creation of impactful business documents and persuasive oral presentations, students embark on a journey to master the art of effective communication. This course exceeds the conventional approach by delving into team communication dynamics and harnessing the power of technology to facilitate seamless communication processes. As students engage critically with academic research in communication studies and real-world case materials, they lay a solid foundation for further academic study and the practical application of these skills. Embedded within the course are opportunities for enhancing both academic and workplace language proficiency, ensuring that students are well-equipped to excel in the global business arena.

The course unfolds through ten modules, each designed to explore distinct facets of business communication. Students embark on a quest to understand the essence of effective communication, mastering the art of delivering a message that resonates. They then delve into interpersonal and group communication, unraveling the intricacies of effective collaboration and team dynamics. Follow up material elevate the importance of listening, reading for understanding, and audience awareness, equipping students with the tools to communicate with clarity and purpose. The course continues into the realm of spoken and nonverbal communication, teaching students to leverage both verbal and nonverbal cues to convey their message persuasively. As the course progresses, students learn to craft compelling messages, whether it’s to inform or persuade. The journey culminates where students tackle the complexities of delivering negative news and crisis communication with finesse, a vital skill in today’s dynamic business environment.

By the course’s conclusion, students emerge as adept communicators, equipped with the knowledge, competencies, and skills required to excel in the multifaceted world of business communication. They will possess the ability to craft persuasive business documents, deliver impactful presentations, and navigate intercultural and international communication challenges with confidence. The “Business Communication” course empowers students to excel as effective communicators, fostering success in their academic pursuits and future careers in the global business arena.

Critical to the understanding of finance in business is knowing how to consider issues of finance in one’s personal life. With a strong understanding of personal finance a manager can effective run the financial affairs of a business. This course starts with this premise and build upon foundational concepts of finance. Themes addressed include: personal financial planning, basic ideas of finance, financial statement, risk, time and value, financial plans and management, taxes, consumer strategies, buying a home, insurance, retirement planning, investing and purchasing stocks.

In today’s ever-changing financial landscape, a sound understanding of personal finance is an indispensable asset. The “Personal Finance” course embarks on a journey to empower students with the knowledge and skills necessary to make informed financial decisions and secure their financial futures. This comprehensive course is structured across ten modules, each designed to address critical aspects of personal finance. From the exploration of fundamental concepts such as money management and future planning to in-depth analysis of advanced financial metrics like NPV, IRR, ROE, and ROI, students will gain a profound understanding of the intricacies of personal finance.

The course commences by introducing students to the world of personal finance. They will explore the significance of effective money management, the art of future planning, and the complexities of mortgages. The course then delves deeper into the creation of financial security, encompassing credit scores, student loans, tax strategies, compounding, retirement planning, preservation of capital, and the role of insurance. Moving on students are exposed to definitions of value and financial literacy, emphasizing budgeting, the psychology of consumer behavior, and the impact of emotions on purchase decisions. It also delves into the concept of business value. Students will further explore investing considering risk tolerance, investment assets, and building a diversified stock portfolio. The second half of the course transitions into the realm of finance in business, examining different business formations, the pivotal role of finance in organizational success, and the art of financial decision-making. It then underscores the importance of cash flow, with a focus on cash flow statements and practical spreadsheet skills. Finally, students are equipped with the tools to evaluate the financial health of projects and investments, including pro-forma cash flow statements, net present value (NPV), internal rate of return (IRR), return on equity (ROE), and return on investment (ROI).

By the course’s conclusion, students will possess a wealth of knowledge in personal finance, from the basics of budgeting to the intricacies of investment analysis and advanced financial metrics. They will be well-prepared to make informed financial decisions, secure their financial futures, and apply these principles not only to their personal lives but also in the context of financial decision-making within organizations. The “Personal Finance” course is a vital step toward financial empowerment and a brighter financial future for students in today’s dynamic financial landscape.

Mastering the art of marketing is paramount to success in business. The “Marketing Strategy” course offers students a contemporary and comprehensive exploration of marketing principles, blending both traditional and digital approaches. It is designed to meet the scope and sequence requirements of an introductory course on marketing, offering a modern perspective that incorporates the latest techniques and materials. This course serves as a strategic cornerstone, guiding students through the intricate facets of marketing strategy, from understanding the importance of marketing to crafting effective marketing plans that drive business success.

The course is structured across ten modules, each designed to foster a deep understanding of marketing strategy. The outline sets the stage by emphasizing the importance of marketing and strategic marketing thinking. It then equips students with the tools to conduct a situational analysis, using the SWOT framework, and to define clear marketing objectives. The course material then delves into the customer-centric approach, exploring the segmentation, targeting, and positioning (STP) framework and decoding the intricacies of customer decision-making. Students then gain insights into B2B marketing, segmentation, marketing research, and the development of comprehensive marketing research plans. The concept of and definition of a business’s value proposition and the strategic direction it should take is discussed. The art of crafting an effective marketing plan, covering the product, branding, and the intangible service aspects of marketing are also covered. Pricing strategies, distribution channels, and the promotion mix, emphasizing the importance of integrated marketing communication. Is further highlighted. The course culminates in a comprehensive assessment of marketing channels, from advertising and public relations to personal selling, sales promotions, and the dynamic world of digital marketing, including social media marketing, mobile marketing, and online marketing.

By the conclusion of the course, students will possess a sound knowledge of marketing strategy, equipping them with the competencies and skills to craft effective marketing plans, understand customer behavior, and make informed marketing decisions in both traditional and digital contexts. This course empowers students to excel as marketing strategists, fostering business success in today’s ever-evolving marketplace.

The seamless integration of technology and business has become imperative. The “Management Information Systems” (MIS) course is designed to provide students with a profound understanding of the intricate relationship between technology and business operations. Information Systems have evolved into a fundamental component across all industries, influencing decision-making, driving efficiency, and shaping competitive advantage. This comprehensive course examines the historical evolution of Information Systems, offering insights into the components and roles they play in both current and future business operations.

The course unfolds across ten modules, each designed to foster a deep comprehension of MIS. Module 1 embarks on a journey through the history of Information Technology, defining MIS, exploring its significance in business, and highlighting the competitive advantage it offers. Module 2 explores the world of digital devices, personal computers, Moore’s and Huang’s Law, network connections, and various computing devices that have revolutionized Information Systems. Module 3 delves into the realm of software, covering productivity software and mobile applications that enhance business operations. Module 4 ventures into databases, data types, and the transformative power of Business Intelligence and Business Analytics. Module 5 navigates the complex world of networking and communications, from the Internet to broadband and cloud technologies. Module 6 explores the critical domain of security, including the security triad and Virtual Private Networks (VPNs). Module 7 delves into business processes, Enterprise Resource Planning (ERP), and ISO standards, which are essential for organizational efficiency. Module 8 provides insights into the roles of various IT professionals, system functions, outsourcing, and innovation. Module 9 focuses on programming languages, the System Development Life-Cycle, Lean methodologies, programming tools, and the impact of globalization on Information Systems. Finally, Module 10 addresses the ethical and legal dimensions of MIS while also exploring future trends that promise to shape the digital landscape.

By the course’s conclusion, students will possess a comprehensive understanding of Management Information Systems, equipping them with the knowledge and skills necessary to navigate the evolving intersection of technology and business. They will be well-prepared to leverage MIS to enhance efficiency, make informed business decisions, and stay ahead in an increasingly digital world. This course serves as a vital foundation for students aspiring to excel in roles that require a deep appreciation of the pivotal role of Information Systems in contemporary business operations.

Business and economics must be viewed from a social science standpoint. At the heart of business and economics are people, thus it is a social system, or social science.  Economics in the broad sense addresses human action. Why do people choose certain behaviors over others when presented with a multitude of options. People at the center of the economy, either individually or acting in groups, drive society. Understanding the motivations and methods of economic decision making is critical to understanding business and society. Moreover, as people become more aware of their impact  within the economic system concepts of  sustainability become more  critical. An understanding of Economics must also include an understanding of maintaining the commons for future generations. This course introduces the student to the traditional  concepts within economics along with important thoughts on fostering sustainable economic growth.  Concepts covered include: The Market System, Supply and Demand, Economic Surplus, Consumer Choice, Utility, Market Failure, Externalities, Public Goods and Common, Resources, Production, and Competitive Markets.

Economics is the cornerstone of understanding how individuals, firms, and societies make decisions and allocate resources. The “Boundless Economics” course provides students with a comprehensive introduction to the field, covering both macro and microeconomic perspectives. Students will embark on a journey through the fundamental principles that underpin economic theory, exploring topics ranging from individual decision-making to the intricacies of market systems and government intervention.

The course commences where students dive into the core principles of economics, examining the study of economics, individual decision-making, the relationship between firms and society, and the foundational questions of economics. They then delve into the dynamics of market systems, introducing students to concepts such as demand, supply, and market equilibrium, and exploring the impact of government intervention on market disequilibrium. Later modules unveil the world of economic surplus, utility, and elasticity, offering insights into consumer and producer surplus, utility theory, the theory of consumer choice, and the elasticity of demand and supply. The second half of the course transitions into the realm of production and competitive markets, exploring the production function, production costs, economic profit, and the dynamics of perfect competition. The fascinating world of monopolies and oligopolies is examined where students explore barriers to entry, pricing decisions, profit outcomes, and the implications of monopoly on efficiency. This is followed by a navigation of the demand for production inputs, covering labor markets, wage determinants, income distribution, and capital and natural resource markets. Finally, the course addresses the critical concepts of economic efficiency and market failure, examining sources of inefficiency, market failure due to externalities, government policy options, and the management of public goods and common resources.

By the course’s conclusion, students will possess a solid understanding of the principles of economics, enabling them to analyze economic scenarios, make informed decisions, and critically assess economic policies. This course serves as an indispensable foundation for students pursuing careers in business, finance, or public policy, equipping them with the essential tools to comprehend and navigate the economic complexities of the modern world.

This course provides an overview of project management, defining both projects and project management and exploring the difference between project management and operations management. Advances in technology are driving the speed of innovation and the ability of organizations to shorten the time needed to develop and deliver new products and services that increase an organization’s competitive advantage. This drive to develop new and unique products or services creates a perfect environment for the application of project management methodologies and skills. We also provide a brief overview of the knowledge areas of project management and the skills needed to be a successful project manager.

The ability to efficiently manage projects has become a critical skill for organizations seeking to maintain their competitive edge. This course offers a comprehensive overview of project management principles and methodologies. It explores the distinction between projects and operations management and underscores the growing importance of project management in driving innovation and achieving competitive advantage in an era of rapid technological advancements. This course equips students with essential project management knowledge and skills, enabling them to excel as project managers in diverse organizational contexts.

The course initiates students into the realm of project management, covering its history, definition, and standards. It delves into the fundamental characteristics of projects, the role of project management offices, and the critical skills of a successful project manager. Students also explore traditional versus agile project management approaches and the triple constraint of time, cost, and scope. The course then delves into project profiling, phases, and complexity management, emphasizing resource planning, scope clarity, and the management of organizational and technological complexity. The focus then moves to meeting client expectations, emphasizing stakeholder management, customer satisfaction, and milestone tracking.

Later the spotlight shifts to the human aspect of project management, addressing leadership, emotional intelligence, negotiation, conflict resolution, and team dynamics. It then explores communication technologies and their role in project management, emphasizing effective communication channels, virtual teams, and project charters. Next, the course delves into time management, covering activity sequencing, Gantt charts, critical path analysis, and project cost management. It then emphasizes project quality management, risk assessment, and mitigation strategies, while exploring project procurement management, contract selection, and project closure processes.

By the end of the Project Management Fundamentals course, students will have gained a profound understanding of project management principles, methodologies, and best practices. They will possess the knowledge, competencies, and skills required to initiate, plan, execute, monitor, control, and close projects successfully. This course equips students with the essential tools to navigate complex project environments, manage stakeholders, and drive projects to successful completion, making them valuable assets in today’s dynamic business world.

Effective collaboration within groups and teams is fundamental to achieving success. The “Problem Solving in Groups” course explores the dynamics of group and team effectiveness within organizations, both formal and informal. This course is designed to equip students with the essential knowledge, competencies, and skills necessary to navigate the complexities of group problem-solving. By delving into key questions such as the nature of small groups, the dynamics of team formation, and strategies for effective decision-making, students will develop a profound understanding of how to thrive within group settings.

The course is structured into comprehensive modules that cover various facets of group dynamics and problem-solving. The course introduces students to the fundamentals of groups and teams in organizational contexts, addressing distinctions between the two and the influence of task requirements on group composition. It also explores an open systems’ approach to teamwork, considering the context in which teams operate. Focus then move on to cooperation, emphasizing social value orientations, influences on cooperation, social comparisons, and the Self-Evaluation Maintenance Model. Students then delve into the psychology of groups, covering topics like shared information bias, inattention blindness, conformity, and obedience.

The next section dives into effective communication within groups, including professional writing, persuasive presentations, and project progress tracking. This is followed by an exploration of organizational culture and its impact on group dynamics and decision-making. The course then reviews concepts around the psychology of groups, examining the psychological significance of groups, motivation, performance, and group development. The next section shifts the focus to teams and power dynamics, emphasizing the holistic approach to creating successful teams, group meetings, power in interpersonal relations, and political behavior in organizations. The course ends by addressing leadership and performance within groups, covering leadership styles, conformity, organizational culture, performance appraisal, and feedback.

By the end of the Problem Solving in Groups course, students will have developed a rich understanding of group dynamics, effective communication, leadership, and cooperation within organizational settings. They will possess the knowledge, competencies, and skills required to navigate complex group dynamics, manage conflicts, and contribute positively to group problem-solving processes. This course equips students to excel as team members, leaders, and problem solvers in diverse organizational contexts, enhancing their ability to drive success through effective collaboration.

Understanding the broader picture of economic life is essential. The “Macroeconomics” course takes students on an enlightening journey through the world of economics, focusing on the intricacies of macroeconomic concepts and their real-world applications. This comprehensive course strikes a balance between economic theories and practical scenarios, delivering the subject matter in an engaging and conversational manner. With rich illustrations and a wide array of examples, both fictional and drawn from actual global economic events, students will explore the multifaceted realm of economics.

Throughout this course, students will embark on a captivating exploration of key modules that form the cornerstone of macroeconomics. They will start with an introduction to the fundamental principles of economics and its various theories and models. As the course unfolds, students will delve into topics such as demand and supply, labor and financial markets, elasticity, unemployment, inflation, international trade, and the fascinating Keynesian and neoclassical perspectives. Additionally, they will gain insight into the role of money and banking, government budgets, fiscal policy, and macroeconomic policies on a global scale.

By the end of this course, students will possess a solid grasp of macroeconomic theories. They will be well-prepared to contribute to discussions, make informed economic decisions, and navigate the dynamic world of global economics. The “Macroeconomics” course is a foundational step toward understanding and participating in the intricate dance of the global economy.

International business deals with the cross border exchange of products, people and services. An international business is any business that operates in two or more countries. International business studies the effect of multi-country operations on the business. In order to effectively operate a business across borders managers need to have a good understanding of the critical issues internally to the business as well as externally within the international environment. Aspects of international economics, politics and society affect all businesses operating internationally.  Concepts covered include: international trade and FDI-foreign direct investment, culture, global economics, regional economic cooperation, exporting/importing, globalization, strategy, and supply-chain management. 

Introduction to International Business is a fundamental course designed to provide Bachelor of Business Administration students with a comprehensive understanding of the global business landscape. In today’s world, businesses are expanding their horizons beyond domestic borders, and this course equips students with the knowledge and skills necessary to thrive in the international arena. Throughout this course, students will explore the key concepts, theories, and practical aspects of international business, delving into topics such as globalization, international trade, multinational corporations, cross-cultural management, and global market strategies.

The course begins by introducing students to the fundamental principles of international business, emphasizing the importance of globalization and its impact on the modern business environment. As the course progresses, students will gain insight into the complexities of international trade, including trade agreements, tariffs, and trade barriers. They will also explore the strategies employed by multinational corporations to operate successfully across borders. Additionally, the course delves into the intricacies of cross-cultural management, emphasizing the significance of understanding and adapting to diverse cultural norms and practices when conducting business internationally.

By the end of this course, Bachelor of Business Administration students will have acquired a solid foundation in international business, including the ability to analyze global market trends, evaluate international business risks, and develop strategies for expanding business operations globally. Moreover, students will have the necessary competencies to engage in cross-border negotiations, manage culturally diverse teams, and make informed decisions that contribute to the success of international business ventures. This course serves as a vital stepping stone for students aiming to pursue careers in the dynamic and ever-evolving field of international business.

Business Law is an introductory business law course focusing on the main issues that business people must be aware of when contracting with other entities. The course uses the American legal system as a default as its practices tend to the default for international business. Regardless of particular aspects of local country law that may differ, this course provides the student with a basis to understand the essential rules and obligations that are faced when conducting business.

A fundamental understanding of legal principles is essential for aspiring business leaders. The “Introduction to Business Law” course offers an engaging exploration of the legal framework that governs business operations in the United States. This course provides a comprehensive foundation in business law, equipping the student with the knowledge and skills needed to navigate the legal intricacies of the corporate world. The course uses as a foundation American Business law to provide a universal understanding of the concepts keeping in mind that application and interpretation may be different in other jurisdictions.

Throughout this course, the student will delve into key topics that are critical for business decision-making. Students will begin by examining the fundamentals of contract law, learning how to draft, interpret, and enforce contracts effectively. The course will explore the intricacies of tort law, providing insights into liability, negligence, and risk management. Students will gain a good understanding of intellectual property rights, discovering how to protect innovations and creations in the business realm. Additionally, the course will delve into the regulatory environment, covering essential topics such as antitrust laws, consumer protection, and environmental regulations.

The engaging course format encourages active participation and critical thinking. Through case studies and real-world scenarios, students will apply legal principles to practical business situations, honing analytical and problem-solving skills. Furthermore, students will have the opportunity to explore ethical considerations within the legal context, fostering a strong ethical foundation for future business endeavors.

By the end of this course, students will emerge with a solid understanding of business law, ready to make informed decisions and effectively navigate the legal challenges that businesses face in today’s dynamic world.

This course builds on the introductory concepts of  sustainability and corporate citizenship covered earlier in the program. Modern business must consider the issues of sustainability, corporate citizenship, CSR-corporate social responsibility, social justice, equity and ethics at the center of all decision making to ensure a more just and equitable society for future generations.  This course provides a landscape of Corporate Citizenship issues and prepares the student for a career in business where the perspectives and concerns of all stakeholders are considered important.  Stakeholders are those people or entities that are affected or have an effect on the business beyond simply the customers, employees and shareholders. Broadening the student’s view of the role of business in society is  a main objective of the course. 

This course introduces students to the increasingly pivotal realms of sustainability, corporate social responsibility (CSR), and business ethics. These domains are no longer ancillary concerns but central to strategic decision-making and organizational reputation. This course seeks to imbue students with a comprehensive understanding of how sustainable practices, ethical principles, and CSR initiatives can be effectively integrated into business strategies to create value for both the organization and society.

The first section of the course delves into the concept of sustainability in the business context, exploring how sustainable practices are not only environmentally beneficial but also economically advantageous. Students will examine case studies of successful sustainable businesses, learn about the principles of the triple bottom line (people, planet, profit), and discuss the challenges and opportunities that sustainability presents in various industries. This module aims to equip students with the knowledge to assess and implement sustainable practices in their future professional roles.

Moving into the domain of corporate social responsibility, the course will explore the evolution of CSR, its impact on stakeholder relations, and its role in enhancing corporate reputation. Students will analyze different CSR models and approaches, understand the importance of CSR communication and reporting, and evaluate the effectiveness of CSR initiatives through real-world examples. This segment of the course emphasizes the strategic value of CSR in building brand loyalty, trust, and a sustainable competitive advantage.

The final part of the course focuses on business ethics, covering fundamental ethical theories and their application in business decision-making. Through case studies, students will confront ethical dilemmas faced by managers and learn how to navigate these challenges with integrity. This section will also address corporate governance, ethical leadership, and the creation of an ethical corporate culture. Students will learn the importance of ethics in mitigating risks and fostering a responsible and inclusive business environment.

Overall, this course aims to provide students with a holistic understanding of how sustainability, CSR, and business ethics are interrelated and essential to contemporary business practices. By the end of the course, students will be well-equipped with the knowledge and skills to contribute positively to their organizations and society, aligning business success with social and environmental responsibility. This course structure is designed to engage students with current issues and practical applications, ensuring they are prepared for the evolving challenges and opportunities in the field of sustainable business management.

Entrepreneurship means different things to different people. In essence it speaks to the ability to undertake new business ventures whether those are within a large enterprise setting (intrapreneurship) or the typical individual who unabashedly starts their own business.  It can include: family business, small business owners, creators, innovators, market makers and expanders and scalers. At the heart of entrepreneurship is problem solving, innovation, growth focused on opportunity identifying perspectives. Some would clasify entrepreneurs as arbitrators of market knowledge. They see market competition and opportunity different from others. This course introduces the student to the exciting world of the entrepreneur and discusses topics such as:  the entrepreneurship journey, creativity, innovation and invention, the identification of opportunity, problem solving, growth, business plans and models, networks and business structure.

Essentially, the course is designed for students with an interest in becoming entrepreneurs or driving innovation within established and new organizations. This course offers a comprehensive exploration of the entrepreneurial process, from the initial conception of a business idea to the launch and growth of a new venture. It emphasizes the role of innovation in creating competitive advantage and sustainable business models in a rapidly changing global marketplace. Students will be equipped with the knowledge and tools necessary to identify opportunities, assess risks, and successfully start and grow their businesses.

In the first section, the course covers the fundamentals of entrepreneurship, including opportunity recognition, market analysis, and business model development. Students will learn to evaluate the feasibility of business ideas and develop comprehensive business plans. This phase of the course also emphasizes the importance of innovation in entrepreneurship, examining how novel products, services, or processes can create value and disrupt established markets. Case studies of successful startups and innovative companies will be analyzed to provide practical insights and lessons.

The course then delves into the practical aspects of launching a new venture. Topics include securing funding, legal considerations, building a team, and strategic marketing. Emphasis is placed on the importance of resilience and adaptability in the entrepreneurial journey, preparing students to face and overcome the challenges and uncertainties inherent in starting a new business. Students will engage in hands-on projects, simulating the experience of developing and pitching their business ideas to potential investors.

In the final part, the focus shifts to scaling and sustaining the business, exploring strategies for growth, innovation management, and building a lasting brand. The course will also address social entrepreneurship and the role of innovation in addressing societal challenges, highlighting the broader impact of entrepreneurship beyond profit generation. Students will leave the course with a deep understanding of the entrepreneurial mindset and the skills necessary to be successful innovators and business leaders.

Overall, this course is designed to inspire and equip students with the entrepreneurial skills and innovative thinking required to excel in today’s dynamic business environment. Whether aiming to launch their own startups or drive innovation within existing organizations, students will gain valuable insights and practical experience from this course.

This 6 month (30 credit) course is an essential component of the Bachelor of Business Administration curriculum, designed to provide students with a deep understanding of strategic management in the context of contemporary business environments. This course explores the frameworks, tools, and techniques necessary for developing, implementing, and evaluating effective business strategies. It aims to equip students with the ability to make informed and strategic decisions that can drive organizational success in the face of competition and market changes. The course emphasizes the integration of knowledge from various business disciplines, including marketing, finance, operations, and human resources, in formulating and executing business strategies.

Initially, the course introduces students to the foundational concepts of strategic management, including the analysis of internal and external environments, competitive advantage, and the formulation of strategic goals. Students will engage with key strategic models and frameworks, such as SWOT analysis, Porter’s Five Forces, Value Chain analysis, BCG, Blue Ocean Strategy, Learning Organizations, and Regional Trading Blocs  (Triad Power). This section aims to build a solid theoretical foundation, enabling students to critically analyze business situations and opportunities.

As the course progresses, students will delve into the dynamics of strategy formulation and implementation. They will learn about different types of strategies, such as cost leadership, differentiation, and focus strategies, and how these can be applied in various business scenarios. The course also covers topics like global strategy, strategic alliances, and mergers and acquisitions, providing a comprehensive view of the strategic options available to businesses. Students will participate in case studies and simulations to practice strategic decision-making in real-world contexts.

The final part of the course focuses on strategy evaluation and change management. Students will learn how to assess the effectiveness of a strategy and make necessary adjustments in response to environmental changes and organizational dynamics. This segment also highlights the importance of leadership and organizational culture in successful strategy implementation. Through this course, students will develop a holistic understanding of business strategy, preparing them to be strategic thinkers and effective decision-makers in their future careers.

Overall, this course is designed to develop critical strategic thinking skills and provide practical insights into the challenges and complexities of strategic management in the modern business landscape. Students will emerge with the ability to craft and execute strategies that can lead to sustainable competitive advantage and long-term organizational success.


The Capstone Project module is where students bring together all the lessons of the program into one coherent project. Groups of 4 to 5 students work together to build a business plan covering all aspects of operational strategy for the roll-out of a business. Business concepts are agreed upon between the teams and the Professor in the first weeks of the module. Business types may be traditional in their scope of operations or of a fully digital nature. Teams will need to address issues of: product development, marketing, financing, human resources allocation, production/sourcing, market penetration strategy, market analysis, competitor analysis and value proposition. The business plan must include a 5-year financial cash flow of the initial operations. The business plan is to be prepared in a format that is acceptable for presentation to the Board of Directors of a Fortune 500 company. While working in teams students will need to employ the lessons of cross cultural leadership and followership covered in the program, being responsible for their own scheduling, sharing and completion of work. The module concludes with a virtual team presentation of the business idea to a panel of two professors via Microsoft Teams. In this fashion the module mimics the environment found working on small business teams in real world business situations and helps to prepare the student for their transition to a professional environment where they are expected to present projects and ideas in a concise and professional manner by way of an enterprise quality level technology platform.

The Bachelor of Business Administration is designed to provide the young aspiring professional with all the tools, understanding and training to enter the workforce either during or at the completion of the program. Bachelor candidates learn the critical lessons across the traditional domains of management scholarship while interacting in an environment of mutual support and respect.

As a cohort based program participants have the opportunity to interact on the digital campus with fellow students from around the world creating friendships that will last long after the program completion. The opportunity to create new friendships across country boundaries helps to build cultural awareness and global understanding. These are critical skills required in today’s increasingly complex business world.

Dr. Henderson - Dean of the School

I was looking for a program that had a good mix of different courses but also with a consideration for sustainability and social responsibility. Monarch has a reputation as being focused on social responsibility.  This aspect makes me proud to be a student at Monarch.

Javiar Santiago, USA

Studying online at a Swiss business school is a great option. I live outside the city and getting to a university campus is difficult. Monarch enables me to study and remain with my family. This is an important consideration for me.

Grace Nugen, Australia

Knowing that Monarch has both  Master and Doctoral programs gave me a sense of assurance that the online Bachelor program is of a high quality. The study method gives me a great sense of independence. My family is happy to see me at Monarch.

Delima Merican, Malaysia

The great part of being at Monarch is that I can study and complete the exams on my schedule. This helps me to stay focused on  my job and be able to practice my hobby. I checked many programs and none had the flexibility of Monarch along with a group cohort. I am happy to be registered for September.

Ralf Sondag, Switzerland