Research

Research: Social Media Networks And Leadership Ethics In Healthcare

Doctoral Research, Research /

Social media has penetrated intrapersonal and professional communication, particularly among a younger generation of healthcare professionals and patients who have grown up in the digital age of communication. Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health leaders navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical profession and society. This article describes the changing parameters of professional conduct in digital environments and proposes a set of considerations and recommendations for health leaders to navigate this new frontier.

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Dr. Keller Presents Research Paper At The Western Business & Management Research Conference In France

Research /

It is with pleasure that Monarch Business School Announces that Dr. Gary Keller has recently presented his latest research paper at the The Western Business & Management International Research Conference In Dijon, France on September, 20-21, 2019. The research is entitled: “Comparing the Total Activity Rates and Grade Outcomes of Students at a Rural University: A One Year Analysis”.

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The Importance Of ISO Certification For Academic Organizations

Accreditation, Research /

Monarch Business School is Triple Certified By ISO International. Being a business school Monarch recognized early on the importance of ISO certification in establishing the value of the programs on offer. Recognized in 163 countries by businesses, governments and organizations of all types, the ISO certification provides a global evaluation standard that students can look to with confidence. With the recent ISO certification of AACSB (The Association To Advance Collegiate Schools of Business, USA) one of the premiere business school accreditation agencies in the USA this viewpoint is further reinforced. In the article below, Dr. Keller, Professor of Management at Monarch Business School Switzerland provides a more in-depth review of the importance and value of the ISO Certification for academic institutions.

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Doctoral Candidate Karina Ochis Publishes Book On Virtual Reality & Political Marketing

Doctoral Research, Publications, Research /

It is with pleasure that Monarch Business School Switzerland highlights the latest book by Doctoral Candidate Ms. Karin Ochis. The book is titled, The Impact of Virtual Reality on Political Marketing and deals with showcasing and evaluating the nexus between virtual reality and political marketing.

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Research: Corporate Social Responsibility And Financial Performance: A Case Study of Kazakhstan

Post-Doc Research, Research /

The research is focused on examining the relationship between corporate social responsibility and financial performance of the largest corporations in Kazakhstan. The results of this research will serve as a promising avenue for further research. The research extends the examination of corporate social responsibility and financial performance by using a sample of the largest corporations of Kazakhstan.

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The Philosophical Orientation of Monarch Business School

General News, Program News, Research /

Monarch Business School believes that business skills and the research carried out by business students and faculty can be a factor for positive change. At its core, this is the understanding that businesses can serve society for the greater good. From a business school perspective this means a critical re-evaluation of the role of business

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Assessing Measurement Quality: Reliability & Validity

Research /

In this article, assessing measurement quality is closely reviewed. Aiming addressing the goals of the present work, quantitative method has been used. More specifically, the Likert scale questionnaire based on the existing scales was developed and the online survey has been conducted in order to collect the required data. As a part of the nomonological network validity check, three types of validity were tested. Namely, those were content, construct and criterion validity. Apart from that, internal consistency reliability method has been used for the present research. The SPSS software has been used for the analysis. And, the following reliability coefficients were tested: Confidence Interval, Cronbach?s Alpha and Guttman?s Lambdas.

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