The competitive environment in the service industry requires firms to constantly improve business practices to be profitable and competitive. The airline industry, characterized by human interaction and delivery of services, is most in need of research in competitive advantage. This research explores and identifies the critical sources of competitive advantage from a customer-oriented perspective in the globalized airline market. The data obtained from semi-structured interviews was analysed using qualitative and inductive reasoning. The research identified critical drivers of customer satisfaction in the airline industry establishing a logical and structured rationale for models of strategy development for competitive advantage.
It is with great pleasure that Monarch Business School Switzerland announces that Dr. Morgan Clevenger, a Post-Doctoral Candidate at Monarch, has been named a finalist for Best Book Award in the Social Issues in Management Division at the Academy of Management. The book stems from his dissertation work as a PhD Candidate at the University of Missouri. The book is entitled: “Corporate Citizenship and Higher Education: Behavior, Engagement and Ethics” published by Palgrave MacMillan, 2019.
Entrepreneurs play a significant role in most economies. This role is even more critical in a developing economy like India. India is a culturally diverse, democratic, and economically ascendant nation. Academicians and business experts agree that India stands at the crossroads of becoming a ten trillion-dollar economy (PWC, 2014). For decades innovation has been a buzzword in Indian corporations that promises much but delivers very little (Irani, 2019). The need seems to be for a contextualized model that acknowledges cultural imperatives, that may aid intrapreneurial middle managers in India to innovate.
The purpose of the contemplated research is to examine how Gandhian principles can shape the business practices of tea corporations for greater impact on the lives and working conditions of tea plantation workers in India. Gandhian principles allow organizations to develop business processes that are based on mindful consumption, sustainable utilization of natural resources, sustainable livelihoods, and equitable distribution of wealth; thereby, directing business leaders to pursue a corporate social responsibility strategy of not only doing good, but also of being good (Diwan, 1982). Gandhian values have the potential to influence businesses to achieve profitability, sustainability, and inclusivity by considering the interactions between individuals, organizations, and the community.
Monarch Business School is happy to announce the integration of Office 365 Online within the Monarch Digital Campus. This provides all students and faculty access to the MS Office suite along with important communication platforms such as Teams and Sharepoint. In particular, students will enjoy the ability to download 5 copies of MSOffice on to computers of their own along with a 1TB online OneDrive and a 50 GB Outlook account. Monarch believes that Office 365 online will further help develop the digital provisioning of our courses and programs maintaining a high level of quality for the future. We look forward to further integration of the teaching faculty and students within the digital campus of Monarch.
Mr. Sifiso Myeni is a Dual PhD / DBA Combined program Candidate. He holds a Master degree in Sustainable Agriculture from the Free State University, SA and a Bachelor of Science in Agriculture from Zululand University in SA. At present, he holds the position of CEO at Agriculture House in South Africa. Previous to this, […]
Welcome to this report on the 2nd Quarter of 2020 showing Monarch’s continued commitment alongside Kiva.org in providing micro loans to individuals and community groups in developing countries for investment in education, agriculture, women in business, shelter and more. Download The Q2-2020 Monarch Kiva Report Here Every month, a round of donations is made with […]
The Doctor of Social Science, D.Soc.Sci. or D.S.S., is the highest degree within Monarch Business School. It is designed to meet the needs of professionals who look to further investigate their field of interest from an interdisciplinary standpoint employing trans-disciplinary frameworks and models.
The current globalized milieu compels post-modern individuals to search for meaning in their work. Organizations have the opportunity to fulfill the lacunae generated by the deficiency of spiritual and religious communities and to subsequently aid workers in finding meaning while profiting financially from their engagement within the organization. Logoleadership refers to the union of leadership practices with the logotherapeutic techniques established by Dr. Viktor Frankl.
Recently with the advent of Covid-19 and additional stresses placed on many traditional institutions the role of standardized admission testing has come under increased scrutiny. A recent publication entitled “For the first time, major counseling group says it’s time to reconsider standardized testing in college admissions” reiterates the opinion of many that standardized admission testing is not reflective of the abilities of candidates to be a success within a university program. Since its inception this has been the view and understanding of Monarch Business School.