Janine Zitianellis Publishes Book Chapter on Big Data Analytics Capabilities

Monarch Business School is happy to announce that PhD Candidate Janine Zitianellis from Cape Town, South Africa has recently published a book chapter on Big Data Analytics Capabilities and Supply Chain Management. This comes on the heels of her recent conference presentation on Big Data at the Women’s Entrepreneurship & Leadership Annual Conference 2023 in Madrid, Spain in April 2023.


With the emergence of Big Data Technologies (BDT) and the growing application of Big Data Analytics (BDA), Supply Chain Management (SCM) researchers increasingly utilize BDA due to the opportunities that BDT and BDA present. Supply Chain (SC) data is inherently complex and results in an environment with high uncertainty, which presents a real challenge for SC decision-makers. This research study aimed to investigate and illustrate the application of BDA within the existing decision-making process. BDT allowed for the extraction and processing of SC data. BDA aided further understanding of SC inefficiencies and delivered valuable, actionable insights by validated the existence of the SC bullwhip phenomenon and its contributing factors. Furthermore, BDA enabled the pragmatic evaluation of linear and nonlinear regression SC relationships by applying machine learning techniques such as Principal Component Analysis (PCA) and multivariable regression analysis. Moreover, applying more sophisticated BDA time series and forecasting techniques such as Sarimax, Tbats, and neural networks improved forecasting accuracy. Ultimately, the improved demand planning and forecast accuracy will reduce SC uncertainty and the effects of the observed SC bullwhip phenomenon, thus creating a competitive advantage for all the members within the SC value chain.

About The Author

Ms. Janine Zitianellis is a Professional PhD Candidate at Monarch Business School Switzerland. She holds a Post-Graduate degree in Data Analytics from the University of Texas at Austin. She also holds an Advanced Diploma in Computer Science and Information Systems from the University of South Africa. At present, she holds the position of Data Strategist at IQ Business in South Africa. Previous to that, she held the position of Quantitative Analyst at ZuesAfrica. She is committed to several initiatives, such as the Door of Hope children’s mission, the Cancer Pink Drive, Rape Crisis Cape Town, and serves as Ambassador for The Warrior Project – Community against gender-based violence.