Sabal Almadi is the Lead Media Research Advisor at Aramco, she focuses on media landscape research, analysis, forecasting, and advisory for one of the world’s largest energy companies. Her role and expertise are leveraged to produce and deliver high-quality reports, insights, and recommendations that inform and influence the company’s strategic communications and media relations.

She is currently pursuing a PhD in International Relations and Affairs at Monarch Business School Switzerland, where she is exploring the role and impact of media in shaping global politics, economics, and culture. Previously, Sabal graduated from New York University with a master’s degree in American Journalism, becoming the first Arab-American to complete this program. In addition, she hosts and produces a podcast called Bedouin’s Coffee Corner, which features progressive movements and change-makers in the Middle East. Sabal is very passionate about using media as a tool for empowerment, education, and social change.