An Examination of the Strategic Options of Nigerian Independent Energy Companies in a Climate of Onshore Divestment
Developing, growing and sustaining relationships with customers is fundamental to the success of an organisation. In a rapidly changing environment where work has become vulnerable, uncertain, complex, and ambiguous (“VUCA”), this remains a key challenge (Raja, 2021). Amid this VUCA world, a variety of tri-partite relationships exist, specifically between organisations, employees and customers. Organisations assess how they can generate product or service value and offer it as brand promises to customers to indicate how they will solve the product or service issue of the customer. Brand promises are, more specifically in the service industries, brought to life through engagements between employees and customers.