Student Focus

Newest Doctoral Candidates For September 2020

Monarch Business School is happy to welcome the newest and returning Doctoral Candidates for September 2020. The newest Candidates come from the USA, Malaysia, Ghana, Nigeria and South Africa reflecting the diversity of Monarch. With over 55 nationalities within the Doctoral programs Monarch is truly a global institution where diversity is celbrated. We wish the new candidates the very best in their program and look forward to seeing their research develop.

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Doctoral Candidate Focus: Josephine Liew Mei Ching From Malaysia

Dr. Josephine Liew Mie Ching is a Doctor of Business Administration Candidate. She holds a PhD in Management, a Master of Business Administration and Bachelor of Arts in Business and Economics from the University Malaysia, Sabah. At present, she holds the position of Head of the Public Affairs & Administration Department at Petronas Floating LNG

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Article: Customer-Oriented Competitive Advantage in the Airline Industry

The competitive environment in the service industry requires firms to constantly improve business practices to be profitable and competitive. The airline industry, characterized by human interaction and delivery of services, is most in need of research in competitive advantage. This research explores and identifies the critical sources of competitive advantage from a customer-oriented perspective in the globalized airline market. The data obtained from semi-structured interviews was analysed using qualitative and inductive reasoning. The research identified critical drivers of customer satisfaction in the airline industry establishing a logical and structured rationale for models of strategy development for competitive advantage.

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Research: Innovation Growth Strategy: A Study of Competitive Advantage of SME’s In The United Kingdom

Business Strategy plays a major role in most companies, particularly in developed and mature countries. Studies show that a formal strategy can contribute to organizational effectiveness and competitive advantage. In the last few years, the United Kingdom has faced a protracted and slow growth, political uncertainty and inefficiencies due to poor management. As a result, similar mature markets have seen productivity and efficiency surpass that of the UK. Between 2017 and 2019, the UK economy lost 185 billion GBP per year due to poor management and resulting ill health. The UK also fell 14% behind similar countries in the G7 on productivity (Francke, 2017). The economic environment does not favour businesses with little or no strategic direction.

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Student Focus: Mr. John Momoh PhD Candidate

Mr. John Momoh is a Professional PhD Candidate. He holds a Master of International Law and an Honours Bachelor in Mass Communication from the University of Lagos. He also holds a Diploma in Broadcast Journalism from the Thomson Foundation Center for Journalism Studies in Cardiff, Wales. He has completed the Owner/President Management program at Harvard University and the Chief Executive program at the Lagos Business School. Professionally, he holds the position of Chairman and CEO of Channels Media Group in Nigeria. Previous to that, he was a News Anchor and Senior Reporter at the Nigerian Television Authority as well as a News Reader at the Voice of Nigeria.

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Student Focus: Dr. Miray Barsoum PhD Candidate

Dr. Miray Barsoum is a PhD program Candidate. She holds a Master of Science in Strategic Marketing from the London School of Business & Finance as well as an MBA from the Maastricht School of Management. She is a certified Marketing Analyst from UC Berkeley, USA and holds a Certificate in Marketing Strategy from Cornell University, USA. She also holds a Masters of Pediatric Medicine as well as a Bachelor degree in Medicine and Surgery from the School of Medicine at Cairo University. At present, she holds the position of Marketing & Communications Director at Nile University. She is also the Founder and Instructor at Marketista where she designs and conducts focused crash-courses in Strategic Marketing & Communications to help non-marketers in customer understanding, competitive analysis and value proposition identification. Previous to this, she was the Marketing Manager at AMAN for E-Payments-Raya Holding. She has also been Marketing Manager at Raya Social Media. She has also been a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.

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Research: Teentrepreneurship: A New Entrepreneurship Framework For At-Risk Teenagers In South Africa

South African youth are facing an employment crisis. The deficient national education system and lack of skills development are two of the major issues which are contributing to a high youth unemployment rate. The at-risk teenager communities are predominantly living in poverty amidst various other social ills. The positive impact that entrepreneurship may have on communities is significant, hence the suggestion that entrepreneurial intervention at an early age can enhance the socio-economic empowerment of teenagers.

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Research: Evaluating Organizational Knowledge Transfer In The IT Industry

Organizations are continuously faced with various challenges. One particular problem is related to the retirement or brain drain of some of their essential human resources resulting in the loss of critical knowledge. Knowledge is regarded as one of the principal sources of innovation for organizations to remain competitive and create sustainable progress. Essential steps for the organization to augment their knowledge base is knowledge integration, knowledge preservation and knowledge utilization.

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Student Focus: Mr. Lawrence Lee Professional PhD Program Candidate

Professor Lawrence Lee is a Professional Ph.D. Candidate. He holds a Master of Business Administration from the Chinese University of Hong Kong and a Bachelor of Science in General Management from Indiana University in Indiana, USA. At present, he is a Professor at the Hang Seng University of Hong Kong and serves as the Associate Director of the Executive Master of Science in Insurance. He has also been a Lecturer at The Hong Kong Polytechnic for studies in Insurance. Professionally, he has many years within the Insurance industry and was Managing Director as well as Chief Executive Officer at AON Hong Kong Limited. He is also a graduate of the Aon Senior Executive Program organized by INSEAD.

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Latest Announcement

Monarch Switzerland Proudly Announces the Doctoral Graduates of 2025

Meet the accomplished professionals who successfully completed their doctoral studies in 2025, bringing deep leadership experience and rigorous scholarship to Monarch Switzerland.

View the Announcement

Latest Announcement

Monarch Switzerland Proudly Announces the Doctoral Graduates of 2025

Meet the accomplished professionals who successfully completed their doctoral studies in 2025, bringing deep leadership experience and rigorous scholarship to Monarch Switzerland.

View the Announcement