Dr. Miray Barsoum is a PhD program Candidate. She holds a Master of Science in Strategic Marketing from the London School of Business & Finance as well as an MBA from the Maastricht School of Management. She is a certified Marketing Analyst from UC Berkeley, USA and holds a Certificate in Marketing Strategy from Cornell University, USA. She also holds a Masters of Pediatric Medicine as well as a Bachelor degree in Medicine and Surgery from the School of Medicine at Cairo University. At present, she holds the position of Marketing & Communications Director at Nile University. She is also the Founder and Instructor at Marketista where she designs and conducts focused crash-courses in Strategic Marketing & Communications to help non-marketers in customer understanding, competitive analysis and value proposition identification. Previous to this, she was the Marketing Manager at AMAN for E-Payments-Raya Holding. She has also been Marketing Manager at Raya Social Media. She has also been a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.