Monarch Management Institute · Micro Course

Improving Outcomes in Project Management – Applying Stakeholder Interest Analysis

Most projects succeed by engaging the right people. Learn to identify every stakeholder around a project, assess each party’s interest and influence, and design engagement matched to their position—so you can anticipate who may shape the outcome and lead delivery with greate

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Course introduction

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Course overview

About This Course

Managers often focus on the visible and vocal parties around a project: the sponsor who signs the budget or the strongest voice in the room. Meanwhile, a quiet function whose approval is essential, an external body whose rules constrain the work or a group whose working lives will change may remain unmapped until it acts. A stake is not the same as power, and the party capable of reshaping an outcome is often the one nobody was watching.

This course turns stakeholder analysis into a practical project-management discipline. Participants choose one real project and systematically identify its stakeholders, assess interest and influence, map power and salience, prioritise scarce attention and design engagement appropriate to each position. A running case demonstrates the method before each step is applied to the participant’s own project.

By the end of the course, participants will hold a reasoned stakeholder engagement plan they can defend and update as positions change. The emphasis is on anticipatory judgement, credible engagement and stronger project delivery—not simply completing a stakeholder template.

Designed for application

Why this course is different

Most advice about the people side of projects tells managers to keep the sponsor satisfied and communicate regularly. This course teaches the disciplined middle: how to identify everyone who can affect or be affected by a project, assess interest and influence with evidence, prioritise scarce attention and design engagement that can be defended. It also shows why a stakeholder map is a changing management judgement rather than a permanent label or a licence to manipulate.

01

One real project, analysed all the way through

Choose a real project in the first lesson and carry it through the complete method. The outcome is a defended stakeholder engagement plan showing whom you identified, how you assessed them and why each engagement choice fits.

02

A routine you can run again

Build a repeatable five-move discipline: identify, assess interest and influence, prioritise, design engagement, then monitor and remap. Apply each move first to a running case and then to your own project.

03

Taught with its limits

Learn what stakeholder analysis cannot do as well as what it can. Maps become stale, placements remain judgements and analysis supports honest engagement rather than control. These limits are part of competent use.

Learning objectives

  • Distinguish stakeholders from shareholders and separate stakeholder interest from influence.
  • Identify the full set of parties who can affect or are affected by a project.
  • Assess stakeholder interest and influence and map them on a power–interest grid.
  • Prioritise engagement using influence, legitimacy, urgency and the engagement gap.
  • Design a communication and engagement strategy matched to each stakeholder’s position.

Practical outcomes

  • A complete stakeholder inventory for a real project.
  • A defensible power–interest and salience map.
  • A prioritised view of where engagement effort matters most.
  • A communication and engagement strategy matched to stakeholder position.
  • A repeatable stakeholder-management routine that can be updated as conditions change.
Course structure

Modules at a glance

Module 01Stakeholder Interest Analysis and EngagementDuration = 1 Week

Analyse one real project from stakeholder identification through engagement design. Assess interest, influence, legitimacy and urgency; map stakeholders; prioritise the engagement gap; and build a defensible plan that can be updated as positions move.

Principal themes

  • Stakeholder identification and project boundaries
  • Interest, influence and the power–interest grid
  • Legitimacy, urgency and stakeholder salience
  • Engagement levels and prioritisation
  • Communication strategy, monitoring and remapping

Intended outcomes

You will learn to identify the stakeholders surrounding a real project, distinguish interest from influence, assess power and salience, prioritise parties according to their capacity to shape the outcome, and design a reasoned engagement plan that supports delivery while remaining responsive to changing positions.

Prof. Maliakas

Professor of MIS & Production Management

Prof. Maliakas, MMI Course Lead

Prof. Konstantinos Maliakas is an internationally credentialled project-management practitioner with senior leadership experience across telecommunications, information technology, banking and air-traffic-control systems. He has held director and management roles with organisations including Motorola, Ericsson-LG, Nokia, Siemens, Alenia and Emirates Advanced Investments. A Project Management Professional and Balanced Scorecard Professional, he has contributed to PMI standards including the PMBOK and OPM3 guides. He brings MMI participants a disciplined, practical perspective on stakeholder engagement, project governance, operational excellence and sustainable organisational performance.

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Latest Announcement

Monarch Switzerland Proudly Announces the Doctoral Graduates of 2025

Meet the accomplished professionals who successfully completed their doctoral studies in 2025, bringing deep leadership experience and rigorous scholarship to Monarch Switzerland.

View the Announcement