It is with pleasure that Monarch Business School Switzerland highlights the latest book by Doctoral Candidate Ms. Karin Ochis. The book is titled, “The Impact of Virtual Reality on Political Marketing” and deals with showcasing and evaluating the nexus between virtual reality and political marketing. Ms Ochis is a Dual PhD/Doctor of Applied Leadership Candidate. She holds a Master of Arts in Political Marketing from the Rome Business School and a Bachelor of Arts in Politics from The University of London. She also holds a Certificate in Digital Strategy from the Online Marketing Institute in San Francisco. Ms Ochis is an author, CEO and coach. She has spoken at TEDx, Million Marketing Tour (London – Charlotte – Copenhagen – Kiev), Women Speakers Summit Nigeria, Business Days, Elite Business Woman, The Woman, Romanian Academy of Economic Studies and several others. At present, she is CEO of Ana Karina Luxury Concept and of KO by Karina Ochis in Romania.
Virtual reality experiences have been successfully executed in a number of political marketing domains. Through its experiential and immersion capacities, virtual reality builds amplified relationships and brings visions to life. The book employs a mixed-method approach and is constructed with the following chapters: literature review, psychological implications, events, political communication, public speaking, branding and financial implications.
The impact of previous technological developments on political marketing has also been examined, namely of mass medium, the early internet, social media, big data and augmented reality. The work which provides a multi-perspective account is ideal for the candidate, consultant, student or theorist interested in innovative concepts. The book is essential for gaining first-mover advantage and harnessing the power of virtual reality for political purposes.