MC02
Strategy · Industry analysis · Micro course
Reading the
Competitive Landscape
Applying Michael Porter’s Five Forces
to Industry Analysis
Read any industry with the disciplined eye of a strategist. Build the confidence to assess competitive pressures, defend your analysis and contribute more credibly to consequential management decisions.
See the forces. Shape your response.
Make the market
make sense.
Why are some industries consistently more profitable than others? And what does that mean for the decisions you make?
Across two weeks, you will apply the Five Forces to a real industry of your choice. Move from evidence to insight, identifying the pressures that shape returns and the strategic responses they make possible.
More than a framework to remember.
Work on one industry throughout the course, assess the conditions behind each force and test your conclusions against observed performance. You will develop a recommendation you can explain and defend—and learn where the framework needs another perspective.
Designed for managers, analysts, founders and advisers who want a clearer basis for decisions about market entry, pricing, investment and competitive positioning.
MC02
Your learning, put to work
From industry insight
to a defensible decision.
Foundations and
the Five Forces
Define your competitive arena and assess entry barriers, supplier and buyer power, substitutes and rivalry. Identify which forces genuinely control long-run profitability.
Extending the Analysis
and Moving to Strategy
Test your verdict against industry returns. Explore complements, structural change and segmentation, then develop a strategic response with a clear view of the framework’s limits.
Value for your organisation
A stronger basis for the next strategic conversation.
Bring a live industry question into your learning. The course is designed to help you replace unsupported assumptions with traceable evidence, recognise pressures on profitability and present a more credible recommendation to colleagues and decision-makers.
What you will take away
You will learn to define an industry’s boundaries, assess all five forces and distinguish the pressures that matter most. Your practical output will be an evidence-based industry analysis, a tested structural verdict and a management-ready strategic recommendation.
Your course lead
Dr. Jeffrey Henderson
Dean of Monarch Business School · Professor of Business Ethics
With senior management and advisory experience spanning commercial real estate, finance and professional services, Dr. Henderson brings an applied perspective on strategic judgement, ethical leadership and translating management ideas into credible professional action.
Turn insight into action.
Explore the full course and take your next step.
Recognition: MMI Certificate of Knowledge upon successful completion · 2 MMI credits.
Weekly commitment is an estimate and may vary with prior knowledge, experience and learning pace. Consult the course page for current information and enrolment.
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