ENTREPRENEURSHIP · EDUCATION · RESEARCH
Dr. Miray
Barsoum
Dean of Educational Development
Professor of Marketing and Entrepreneurship
Exploring how education, policy and enterprise can expand opportunities for women entrepreneurs in developing economies.
Monarch Switzerland
Academic profile
Connecting scholarship, education and enterprise.
Official Monarch faculty profile →Dr. Miray Barsoum is Dean of Educational Development, Director of Quality Assurance, and Professor of Marketing and Entrepreneurship at Monarch Business School Switzerland.
At Zewail City of Science, Technology and Innovation in Egypt, she is Senior Director of Entrepreneurial Ecosystem Development and Director of the General Education Requirements Program. She is a Visiting Professor at STADIO Higher Education in South Africa, where she completed a postdoctoral research fellowship, and adjunct faculty at Acacia University in the United States. Her earlier academic appointments include Nile University, ESLSCA University and the American University in Cairo.
Education and professional development
- PhD in Business Research, DBA in Entrepreneurship and M.Phil. in Business Research
- Monarch Business School Switzerland
- MSc in Strategic Marketing
- London School of Business and Finance, UK
- MBA
- Maastricht School of Management, the Netherlands
- M.B.B.Ch. in Medicine and Surgery
- Cairo University, Egypt
Her professional certifications include programmes at UC Berkeley, Cornell University and IE Business School. She has completed professional development at Harvard University, Yale University and CEEMAN.
Professional and editorial service
A Certified Management & Business Educator (CMBE), she serves on the CMBE Professional Standards Board of the Chartered Association of Business Schools. She is an Associate Editor of Emerald Emerging Markets Case Studies and reviews for international academic journals.
Research interests
Building more inclusive entrepreneurial ecosystems.
Her research examines what helps women start and sustain businesses in developing economies, with particular attention to Egypt.
Women’s economic empowerment
How women entrepreneurs define success and gain access to the resources, relationships and opportunities they need.
Entrepreneurial ecosystems
How policy, institutions and support organisations shape the conditions in which entrepreneurs operate.
Entrepreneurship education
How teaching, mentoring and case studies help students develop entrepreneurial judgement.
Marketing and strategy
Strategic marketing, business strategy and consumer behaviour in emerging markets.
Her WEMPOWERMENT model traces the conditions that precede empowerment, the changes entrepreneurs experience and the outcomes they value.
Monarch Research Database →Selected publications
Research, cases and practical resources.
WEMPOWERMENT: Building Inclusive Entrepreneurship for Women in Developing Economies
A practical resource for women entrepreneurs and the educators, policymakers and organisations that support them.
View the publisher’s listing →Empowering Women Entrepreneurs in Developing Economies
A model for building an equitable entrepreneurial ecosystem in Egypt. Journal of Entrepreneurship in Emerging Economies, 18(5), 1321–1347.
Read the journal article →The WEMPOWERMENT Scorecard
A contextual tool for assessing women’s entrepreneurial empowerment in developing economies. International Journal of Business and Economic Development, 14(1).
View the scorecard article →Slimnastics School of Ballet: Entrepreneurial Decision-making ‘En Pointe’
Emerald Emerging Markets Case Studies.
View the teaching case →The Monarch Standard Research Method
Co-authored with Jeffrey Henderson. Monarch Working Paper Series, 2(1).
Read the working paper →Teaching and mentoring
Developing entrepreneurial judgement.
Dr. Barsoum teaches marketing management, entrepreneurship and innovation, business strategy and related subjects across undergraduate and graduate programmes. Her teaching and mentoring draw on business cases and experience advising entrepreneurs.
Research and writing
Articles from the Monarch website.
Read Dr. Barsoum’s articles on entrepreneurship, marketing and education.
Swipe or scroll to explore the articles.
Articles by Dr. Barsoum will appear here as they are published on the Monarch website.
Monarch coverage
Dr. Barsoum’s work in the news.
News from Monarch on Dr. Barsoum’s research, teaching and professional achievements.
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Dr. Miray Barsoum Appointed to the CMBE Professional Standards Board
Monarch Switzerland’s Dean of Educational Development joins the Chartered Association of Business Schools’ CMBE Professional Standards Board.
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Factors Affecting Women In Entrepreneurship In Developing Countries
Women Entrepreneurs are understood to be an under-utilized group with significant potential for global and national economic growth and development. With the necessary drivers to foster their success, women entrepreneurs…
Consulting and collaboration
Supporting entrepreneurs and the organisations around them.
Dr. Barsoum founded MethodZ, a consultancy specialising in marketing, business strategy and entrepreneurship. Her professional work includes mentoring entrepreneurs and contributing to initiatives that support startups and strengthen entrepreneurial ecosystems.
Discuss an academic or professional collaboration →Contact
Begin a conversation.
For questions about research, teaching or collaboration, use Monarch’s official contact channel and indicate that your enquiry is for Dr. Miray Barsoum.
Contact through Monarch