Dr. Miray Barsoum Joins Global Educators in Graduating from CEEMAN’s IMTA in Bled
Monarch Business School Switzerland is proud to congratulate Dr. Miray Barsoum, Dean of Educational Development and Professor of Business & Entrepreneurship, on her successful graduation from the prestigious International Management Teachers Academy (IMTA), the flagship faculty development program of CEEMAN.
The intensive seven-day program, held at IECD in Bled, Slovenia, provides a unique opportunity for management educators to strengthen their teaching skills, curriculum design, and pedagogical approaches. IMTA is internationally recognized for its emphasis on the case method, case writing, performance evaluation, and effective student feedback. It also offers a collaborative learning environment where participants exchange ideas and experiences with colleagues from around the globe, fostering valuable networks of academic and professional partnerships.
Dr. Barsoum described the experience as an “eye-opener” that accelerated her teaching development and enriched her perspective as an educator. Her participation and successful completion of IMTA reflect her dedication to advancing excellence in management education and underscore Monarch Business School’s commitment to innovation, quality, and continuous professional development among its faculty.
About Professor Barsoum
Dr. Miray Barsoum holds the position of Dean of Educational Development at Monarch. Within this role she also acts as the Director of Accreditation and of the MBA and BBA Programs. She also teaches as a Professor of Marketing at Monarch Business School Switzerland. She holds a PhD and DBA in Entrepreneurship as well as an M.Phil. in Business Research from Monarch Business School, a Master of Strategic Marketing from the London School of Business and Finance, UK, and an MBA from the Maastricht School of Management (MsM), the Netherlands. She is a Certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA, and a Certificate of Digital Marketing from the Instituto de Empresa (IE) Business School, Spain. Dr. Barsoum also hold a M.B.BCh Bachelor degree in Medicine and Surgery from Cairo University.
Professor Barsoum’s academic interests include Business Strategy, Management, Strategic Marketing, Marketing Communications, Digital Marketing, Social Media Marketing, Economics, Business Research, Consumer Behavior and Entrepreneurship.
Professionally, Professor Barsoum is the founder of MethodZ, a business consultancy firm located in Cairo, Egypt. Prof. Barsoum also holds the position of Professor of Economics at the American University in Cairo (AUC), and a Professor of Marketing, Critical Thinking, Positive Psychology and Social Sciences at Nile University (NU), Cairo. Previous to this, she was the Director of Marketing and Communications at Nile University. She also headed a Digital Marketing Agency, Raya Social Media, and was a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.