Dr. Barsoum Inspires Inclusive Impact At The Synergy In Action In Egypt
Dr. Miray Barsoum, an alumna and professor at Monarch Business School and Dean of Academic Development, played a pivotal role in Synergy in Action, Egypt’s first forum designed to enable the creators of the entrepreneurial ecosystem to better foster women in entrepreneurship. As a co-founder of the Women Entrepreneurs Network (WEN), Dr. Barsoum contributed her expertise to this transformative event, which focused on inspiring inclusive impact through collaboration and actionable solutions.
At the forum, which featured 13 panels, 6 workshops, 3 activities, and a podcast with over 65 speakers, Dr. Barsoum moderated a panel discussion on fostering women’s entrepreneurship in Egypt. Drawing from her doctoral research at Monarch, she highlighted how targeted support, mentorship, and collaborative initiatives are essential to creating a more inclusive entrepreneurial landscape.
Dr. Barsoum also led a workshop introducing the “WEMPOWERMENT” framework, a model developed through her PhD research at Monarch. This framework offers a practical guide for designing programs that empower women effectively, bridging the gap between academic theory and real-world application. Her contributions exemplify how research can drive actionable strategies and inspire meaningful change in the ecosystem.
About Dr. Barsoum
Dr. Miray Barsoum holds the position of Director of the BBA Program and Professor of Marketing at Monarch Business School Switzerland. She holds a PhD and DBA in Entrepreneurship as well as an M.Phil. in Business Research from Monarch Business School, a Master of Strategic Marketing from the London School of Business and Finance, UK, and an MBA from the Maastricht School of Management (MsM), the Netherlands. She is a Certified Marketing Analyst from UC Berkeley, USA, and holds a Certificate in Marketing Strategy from Cornell University, USA, and a Certificate of Digital Marketing from the Instituto de Empresa (IE) Business School, Spain. Dr. Barsoum also hold a M.B.BCh Bachelor degree in Medicine and Surgery from Cairo University.
Professor Barsoum’s academic interests include Business Strategy, Management, Strategic Marketing, Marketing Communications, Digital Marketing, Social Media Marketing, Economics, Business Research, Consumer Behavior and Entrepreneurship.
Professionally, Professor Barsoum is the founder of MethodZ, a business consultancy firm located in Cairo, Egypt. Prof. Barsoum also holds the position of Professor of Economics at the American University in Cairo (AUC), and a Professor of Marketing, Critical Thinking, Positive Psychology and Social Sciences at Nile University (NU), Cairo. Previous to this, she was the Director of Marketing and Communications at Nile University. She also headed a Digital Marketing Agency, Raya Social Media, and was a business case writer for El-Khazindar Business Research and Case Center (KCC) at the American University in Cairo.
