Coat of Arms
The Coat of Arms of Monarch Business School Switzerland stands as a visual expression of the School’s identity, heritage, and academic philosophy. Each element within the crest embodies a principle that guides Monarch’s approach to scholarship and leadership. Together, they form a symbol of continuity between tradition and innovation — uniting ethical purpose, intellectual rigor, and the pursuit of knowledge in service to society.
Motto of the School
The Motto of the school in Latin is “Sola Virtus Nobilitat” translated into English as “Virtues Ennoble” in its short form, or in its long form as “Only Virtues May Make One Noble”. The Motto reflects the over reaching philosophical position of the school that each individual whether they be Professors, Students or Administrators must continually strive for the betterment of the person, continually improving the character through intellectual, physical and spiritual pursuits. The Motto also speaks to the need for each person to remain focused on the betterment of their own character in order to bring about the improvement of society and the community in general. Monarch Switzerland believes that a better world may be obtained for all through an enlightened approach to business and commerce where the character of the individual remains the driving force.
Coat of Arms
The Formal Coat of Arms is formed on a shield of gold with a broad royal blue center band. The shield includes an open book to signify an institution of higher learning focused on knowledge and inquiry and the open exchange of ideas across cultures. The shield itself stands for academic rigor and the protection of truth. The lower section of the shield contains three peaks which signify the mountains of Switzerland where the School makes it home. The shield is topped by three crowns which represent the main faculties of higher learning being: Economics/Business, Science, and the Arts. The center crown in gold represents the main focus of Monarch being Economics and Business studies. The three crowns taken together underscore that business studies and commerce always exists in relations to the other faculties and areas of society and must have a balanced view. The crowns are visual representations of the term Monarch and represent the pursuit of wisdom and integrity in leadership. It signifies that the highest form of management is service guided by ethical awareness. The Monarch Blue reflects trust, intellect, and depth of understanding, while the Monarch Gold represents achievement, virtue, and illumination through learning.