Decision focused
Use competitive analysis to clarify a real strategic choice rather than merely complete a diagnostic exercise.
Monarch Management Institute · Micro Course
TEST – Reading the Competitive Landscape
See the competitive forces shaping your market before they constrain your choices. Build the strategic judgement and evidence-based perspective to make stronger decisions, contribute credibly to leadership discussions, and prepare for greater professional responsibility.
Registration and course delivery take place in the MMI LMS.
Course introduction
See what this course makes possible.
Meet the course lead and explore the practical focus, learning experience, and professional value of this course.
Why this course is different
Competitive analysis becomes useful only when it improves a decision. This course moves beyond describing a framework and shows participants how to interpret industry forces, identify the pressures that matter, and translate that reading into a defensible strategic position.
Evidence disciplined
Distinguish persuasive market evidence from assumption, noise, and unsupported competitive claims.
Immediately applicable
Leave with a concise analytical structure that can be used in planning, investment, and leadership discussions.
Learning objectives
- Explain the drivers of competitive intensity.
- Apply Five Forces to a defined market.
- Prioritize the pressures shaping performance.
- Defend a strategic interpretation with evidence.
Practical outcomes
- A concise industry-structure assessment.
- A prioritized map of competitive pressures.
- An evidence-based strategic interpretation.
- A management-ready analysis for discussion.
Modules at a glance
Module 01Reading the Competitive LandscapeWeek 1 · 6–8 hours
Learn to assess industry structure using Porter’s Five Forces and interpret the conditions shaping competitive intensity.
Principal themes
- Industry structure
- Competitive forces
- Strategic interpretation
Intended outcomes
- Produce an industry assessment.
- Prioritize competitive pressures.
- Defend a strategic interpretation.
Dr. Henderson
Dean of the School
Dr. Jeffrey Henderson is Dean of Monarch Business School and Professor of Business Ethics, with senior management and advisory experience across commercial real estate, finance, and professional services. His career includes leadership roles with Bentall Capital, Brookfield Properties, KPMG Canada, and other international organizations, involving projects exceeding $6 billion. He brings MMI participants an applied perspective on strategic judgement, ethical leadership, organizational responsibility, and the translation of management ideas into credible professional action.