Dr. Miray Barsoum is the Dean of Educational Development, Director of Quality Assurance, and Professor of Marketing and Entrepreneurship at Monarch Business School Switzerland. She is also the Senior Director of Entrepreneurial Ecosystem Development and Director of the General Education Requirements (GER) Program at Zewail City of Science, Technology and Innovation, Egypt. She is the founder of MethodZ, a business consultancy firm specializing in marketing, business strategy, and entrepreneurship. She also currently serves as adjunct faculty at Acacia University, USA, and has previously held academic positions at Nile University, ESLSCA University, and the American University in Cairo (AUC), Egypt.
Professor Barsoum holds a PhD in Business Research, a DBA in Entrepreneurship, and an M.Phil. in Business Research from Monarch Business School Switzerland, an MSc in Strategic Marketing from the London School of Business and Finance, UK, and an MBA from Maastricht School of Management, the Netherlands. She also holds an M.B.B.Ch. in Medicine and Surgery from Cairo University, Egypt, alongside professional certifications from UC Berkeley, Cornell University, and IE Business School.
She is a Certified Management & Business Educator (CMBE) with the Chartered Association of Business Schools (CABS), UK, and serves on its Professional Standards Board. She has also completed professional development programs at Harvard University, Yale University, and CEEMAN.
Her academic and research interests include Entrepreneurship, Entrepreneurial Ecosystems, Women’s Economic Empowerment, Entrepreneurship Education, Business Strategy, Strategic Marketing, and Consumer Behavior. Her research focuses on entrepreneurship, women’s empowerment, and the development of inclusive entrepreneurial ecosystems, particularly in developing economies. She has completed a postdoctoral research fellowship at STADIO Higher Education, South Africa, where she also serves as a Visiting Professor. Her academic contributions include peer-reviewed journal publications, book chapters, and a practical handbook on women’s entrepreneurship. She serves as an Associate Editor of Emerald Emerging Markets Case Studies (EMCS) and a reviewer for international academic journals.
Professionally, Professor Barsoum has extensive experience in business consulting, marketing, entrepreneurship mentoring, and entrepreneurial ecosystem development. She has contributed to national and international initiatives supporting entrepreneurs, startups, and entrepreneurship support organizations.
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