Mr. Charles Omagor is a D.Phil. Business Research Graduate. He holds an MBA from the Lancaster University, UK, a Post-Grad. Diploma in Marketing from the Chartered Institute of Marketing and Bachelor of Commerce with Honors from Makerere University in Kampala, Uganda. Mr. Omagor presently holds the position of Senior Lecturer, Department of Marketing and International Business, Faculty of Marketing & Hospitality Management, Makerere University Business School. He has over 12 years of professional experience in marketing (business development) in a competitive environment, creating and sustaining/managing customer relations in the Uganda economy. He is also an internationally published researcher.