Ms. Anastasiia Lutsenko is a D.Phil. in International Business Candidate. She holds a Masters in Management with Honours and a Bachelor in Management with honours from the Kieve Polytechnical Institute in the Ukraine. Presently, she holds the position of Executive Project Manager of the Inst. for Publishing & Printing at the Kiev Polytechnic. She has held part-time lecturships at the Polytechnic in Management and Marketing studies. Her Master thesis was entitled: “Theoretical and Practical Foundations of the Marketing Activities of Bookstore Chains in Ukraine”.