300-110: Entrepreneurship

An entrepreneur is someone who identifies and acts on an idea or problem that no one else has identified or acted on. This combination of recognizing an opportunity to bring something new to the world and acting on that opportunity is what distinguishes an entrepreneur from a small business owner. A small business owner is someone who owns or starts a business that already has an existing model, such as a restaurant, whereas an entrepreneur is someone who creates something new. This new creation can be a new process or product, a business that identifies a new or unique target market, or a combination of ideas that create a new approach or method. This course will cover the key principles of entrepreneurship alongside the concepts, strategies, and tools needed to succeed as a small business owner, franchisee, founder, or other entrepreneurial professional. The course aligns to the scope and sequence of most introductory entrepreneurship courses. Core theories and practical concepts are engaging, relevant, and accessible to students. Concepts are related to everyday life, contemporary issues, and the real-world challenges that students may face as twenty-first century entrepreneurs. Every unit begins with a set of clear and concise learning objectives. After completing each unit and end-of-module exercises, students should be able to demonstrate mastery of the learning objectives. Section summaries distill the information in each module for students down to key, concise points addressed in the section. Key terms are followed by a definition in context. Questions accompany every chapter providing opportunities for mastery.