100-120: Business Communications
Business Communications provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve the student. Each unit of the course focuses on clear objectives and skill demonstrations. Business communications is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome. The course has three content categories: 1. Foundations, 2. Process and products, 3. Contexts. The first three units form the core foundation for the study of oral and written business communication. The next sequence of units focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each the unit follows a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding section that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances serve to reinforce real-world applications.