Dr. Yan You is a Post-Doctoral Fellow in Ethics, Corporate Social Responsibility and Governance at Monarch Business School. She holds a PhD from the China Agricultural University and a Master of Arts from the University of Paris 1 Panthen Sorbonne. She also holds a Bachelor of Arts in English Literature with a Minor in Computer Science and Japanese from the Normal North East University in China. Dr. You has been a visiting scholar at the University of Zurich in the Department of Economics. She has also enjoyed several academic stays at the University of Bournmouth where she was a visiting Teacher and at the Warwich Business School, UK. Previously, she was the Director of the International Program at the NewHuadu Business School in China and Switzerland. She has also been a lecturer at the Beijing Polytechnic College. Her PhD dissertation research was on the Effect Factors of Customers’ Trust And Trust Transference of Online Transaction Platforms.