Dr. Singh

Dr-Singh-150-175

Dr. Satyendra Singh holds the position of Professor of International Business. He holds a PhD in Industrial Marketing from Nottingham Trent University, UK an MBA from the Maastricht School of Management, Netherlands and a Bachelor of Engineering from Muzaffarpur Institute of Technology, India. At present, he is a Professor of Marketing and International Business at the University of Winnepeg in Canada. He has been a Visiting Professor at Southhampton Business School, the Indian  Institute of Management (IIM) in Ahmedabad, Inoorero University Kenya and Build Bright University in Cambodia. He has sat at the Senate level and Governance level at the University of Winnipeg. He is the editor in Chief of the International Journal of Business and Emerging Markets and is the author of numerous books and articles in his field of study. He is also a member of the UNESCO Commission for Canada.

Academic Positions Held
  • Professor of International Business, Monarch Business School Switzerland
  • Professor of Marketing & International Business, University of Winnipeg, Canada
Academic Positions Held In The Past
  • Director, Centre for Emerging Markets, Faculty of Business, University of Winnipeg, Canada
  • Tutor, Ryerson University, Toronto
  • Lecturer, Southhampton Business School, United Kingdom
Academic Credentials
  • Ph.D. Industrial marketing, Nottingham Trent University, U.K.
  • PGDip Research Methods, Nottingham Trent University, U.K.
  • MBA International Business, Maastricht School of Management, The Netherlands
  • B.Eng. Mechanical Aviation, Muzaffarpur Institute of Technology, India
Awards And Honors
  • Board Member, Board of Regents, University of Winnipeg, Canada
  • Chair, Senate Nominating Committee, University of Winnipeg, Canada
  • Senator, University of Winnipeg, Canada
  • Board Member, Winnipeg Public Library, Canada
  • Member, UNESCO Commission for Canada, Ottawa,Canada
Main Academic Interests
  • Industrial Marketing
  • International Business
  • GeoEconomics
  • Emerging Markets
  • Business Research Methods
Associations And Memberships
  • Member, ACBSP-Accreditation Council For Business Schools & Programs, USA
  • India Canada Cultural and Heritage Association
  • United Nations Association in Canada
  • Literacy Partners of Manitoba, Winnipeg
Languages
  • English
Books
  • Handbook of Business Practices and Growth in Emerging Markets, World Scientific Publisher, Singapore. 546 pages;
  • Business Practices in Emerging and Re-Emerging Markets. Palgrave MacMillan, NY, USA. 259 pages;
  • Market Orientation, Corporate Culture and Business Performance. Ashgate Publishing, UK. 187 pages. Review published in JAMS, 33(2), pp. 238-240, 2005.
Book Chapters
  • Singh, S. (2019), International Business, Missionaries and Families in Conflict Zones. Research Handbook of Global Families: Implications for International Business, Ed. Yvonne Marie McNulty, Edward Elgar (Forthcoming)
  • Singh, S. (2017), How Semiotics Analysis Generates Intelligence in Formulating Cross-Cultural Advertising Strategies. Global Business Intelligence, Ed. J Mark Munoz. Routledge, USA
  • Singh, S. (2017), The African Growth and Opportunity Act (AGOA): International Business, Relations and Politics. Advances in Geoeconomics, Ed. J Mark Munoz. Taylor and Francis, UK
  • Singh, S. (2016), IMF, FOREX and International Business in Emerging Markets, Handbook of Experiential Learning in International Business. Eds. Vas Taras and Maria Alejandra Gonzalez-Perez. Palgrave, USA
Published Articles
  • Singh, S., Dash, T. R. and Vashko, I. (2016), “Tourism, Ecotourism and Sport Tourism: The Framework for Certification,” Marketing Intelligence and Planning, 34(2): 1-22.
  • Singh, S. and Lewa, P. (2014), “Impact Political and Cultural Factors on Online Education in Africa: The Strategies to Build Capabilities, “Organizations and Markets in Emerging Economies, 5(1), 7-15.
  • Singh, S., Vrontis, V. and Thrassou, A. (2011), “Green Marketing and Consumer Behavior: The Case of Gasoline Products,” Journal of Transnational Management 16(2): 84-106.
  • Singh, S. and Sharma, D. (2010), “Why Customers Do Not Complete Online Transactions: The Missing Link,” Marketing Management Journal 20(2): 80-93.
  • Singh, S. (2010), “Landmines and International Business Community: A Political Ecology Perspective,” Journal of Enterprising Communities: People, Places and Global Economy 4(4): 284-295.
  • Singh, S. (2009), “How Market Orientation and Outsourcing Create Capability and Impact Business Performance,” Thunderbird International Business Review 51(5): 457-471.
  • Singh, S. (2008), “TV Viewing and Physical Activity: A Segment Analysis for Social Marketing,” International Journal of Nonprofit and Voluntary Sector Marketing 13(3): 215-226.
  • Singh, S. (2006), “Impact of Color on Marketing,” Management Decision 44(6): 783-789.
  • Singh, S. (2004), “Impact of Staff Monitored Program on Firm’s Performance: A Case of Angola,” Journal of African Business 5(1): 93-111.
  • Singh, S., and Ranchhod, A. (2004), “Market Orientation and Customer Satisfaction: An Evidence from British Machine Tool Industry,” Industrial Marketing Management 33(2): 134-144.
  • Appiah-Adu, K. and Singh, S. (2003), “Services Marketing and Competitive Performance,” Ghana Management Review 1(3): 6-18. Ghana Institute of Management and Public Administration (GIMPA)
  • Singh, S. (2003), “Effects of Transition Economy on the Market Orientation Business Performance Link: The Empirical Evidence from Indian Industrial Firms,” Journal of Global Marketing 16(4): 73-96.
  • Appiah-Adu, K., Fyall, A. and Singh, S. (2001), “Marketing Effectiveness and Business Performance in the Financial Service Industry,” Journal of Services Marketing 15(1): 18-34.
  • Appiah-Adu, K. and Singh, S. (1999), “Marketing Culture and Performance in UK Service Firms,” Service Industries Journal l9(1): 152-170.
  • Appiah-Adu, K. and Singh, S. (1998), “Customer Orientation and Performance: A Study of SMEs,” Management Decision 36(6): 385-394.
  • Appiah-Adu, K. and Singh, S. (1998), “Market Orientation and Performance: An Empirical Study of British SMEs,” Journal of Entrepreneurship 7(1): 27-47.
Conferences/Abstract Papers
  • Singh, S. and Fantazy K. (2017), “Do Online Product Reviews Lead to Superior Firm Performance? The Trade-Off between Market Orientation and Reviewer Credibility,” ASAC Conference, HEC Montreal, CANADA, May 29 – June 1, 2017.
  • Singh, S. and Fantazy, K. (2016), “How Trivial Attributes Contribute to Business Performance,” Administrative Sciences Association of Canada (ASAC) Conference, June 4-6, Edmonton, John’s, CANADA
  • Singh, S., Madichie, N. and Lewa, P. (2015), “Are Indian MBA Schools Global and Market Oriented?” Academy of International Business, January 13-15, 2015, Dubai, UAE.
  • Singh S. (2014), “How United Nations Global Compact Impacts Business Performance: The Mediating Role of Quality of Life of Employees in Emerging Markets,” World Marketing Congress, Academy of Marketing Sciences Conference, August 5-8, Lima, PERU
  • Sharma, S, Singh, S. and Borna, S. (2012), “Effects of National Culture on Deal Proneness: Evidence from USA, Thailand and Kenya,” Administrative Sciences Association of Canada (ASAC) Conference, June 8-12, St. John’s, CANADA
  • Singh, S. (2011), “Effects of Organizational Slack, Outsourcing, and Market Orientation on Business Performance in Emerging Markets” Administrative Sciences Association of Canada (ASAC) Conference, July 2-5, Montreal, CANADA
  • Singh, S. and Sharma, D. (2010), “Why Customers do not Complete Online Transactions: The Missing Link?” Academy of Marketing Science (AMS) Conference, July 21-24, Lille, FRANCE
  • Singh, S., Lewa, P.M. and Madichie, N.O. (2010), “How Technology Transfer Impacts Business Performance in Emerging Markets,” African International Business and Management (AIBUMA) Conference, August 25-28, pp.1-7, Nairobi, KENYA, East Africa
  • Singh, S. and Benarroch, M. (2009), “Corporate Philanthropy: Business Strategy as a Source of Competitive Advantage,” Israel Strategy Conference, December 27-29, p. 5, Be’er Sheva, ISRAEL
  • Singh, S. (2009), “Landmines, Human Conditions and International Businesses,” Academy of African Business and Development (IAABD) Conference, May 19-23, pp. 345-350, Kampala, UGANDA, East Africa
  • Madichi, O.N. and Singh, S. (2009), “Guerrilla Marketing in Tobacco/Cigarette to Children in Africa,” Academy of African Business and Development (IAABD) Conference, May 19-23, pp. 609-615, Kampala, UGANDA, East Africa
  • Singh, S. (2005), “The Market Orientation Index: Measuring Business Performance,” IEEE Services, Operations and Logistics, and Informatics (SOLI) Conference, Aug 10-12, p. 3, Beijing, CHINA
  • Singh, S. and Tornavoi de Carvalho, D (2005), “Green Orientation and Oil Shopping,” European Marketing Academy (EMAC) Conference, May 24-27, p.136, Milan, ITLAY
  • Singh, S. (2004), “Improving Employment Readiness of Students: A Market-Oriented Approach,” Manitoba Education Research Network, March 12, p.1, Dauphin, CANADA
  • Singh, S. (2003), “Perceptions of Postmodern Marketing Practices: The Case of Foreign and Domestic Firms,” Academy of Marketing Science (AMS) Conference, June 11-14, p. 69, Perth, AUSTRALIA
  • Singh, S. (2001), “Is Corporate Culture – Business Performance Valid in the British Machine Tool Industry?,” 30th European Marketing Academy Conference (EMAC), May 8-11, 2001, pp.13-20, Bergen, NORWAY
  • Singh, S. (2001), “Sat & Co: The Machine Tool Division,” North American Case Research Association (NACRA) Conference, October 4-6, Memphis, USA
  • Appiah-Adu, K., Fyall, A. and Singh, S. (1998), “Marketing Culture and Customer Retention in the Financial Services Industry,” American Marketing Association (AMA), August 15-18, pp. 264-271, Boston, USA
  • Singh, S., and Ranchhod, A. (1998), “Reassessing Market Orientation: An Empirical Test in the Machine Tool Industry,” British Academy of Management (BAM), September 14-16, p. 16, Nottingham, UK
  • Appiah-Adu, K., Fyall, A. and Singh, S. (1998), “Marketing Effectiveness and Customer Retention in the Airline Industry,” 27th European Marketing Academy Conference (EMAC), May 20-23, 343-356, Stockholm, SWEDEN
Encyclopedias
  • Singh, S. (2014), World Heritage Sites (WHS), Encyclopedia of Economics and Society. Editors: Frederick F. Wherry and J. Goffrey. Sage publication, USA.
  • Singh, S. and Singh, R. (2013), UAE — Industry Profile, Encyclopedia of Emerging Markets, published by Gale, Cengage Learning.
  • Singh, S. (2012), Repatriation of Profits. In Hartog, Deanne Den and Vodosek, Markus (Eds.) International Management Encyclopedia, Wiley, USA.
  • Singh, S. (2011), Billboard Rules. In Swayne, Linda E. and Golson, J. Geoffrey (Eds.) Encyclopedia of Sports Management and Marketing, Thousand Oaks: Sage.
  • Singh, S. (2011), Barcoding. In Swayne, Linda E. and Golson, J. Geoffrey (Eds.) Encyclopedia of Sports Management and Marketing, Thousand Oaks: Sage.
  • Singh, S. (2010), Environmentally-Friendly. In Robbins, Paul, Mansvelt, Juliana R. and Golson, J. Geoffrey (Eds.) Green Consumerism, Thousand Oaks: Sage.
  • Singh, S. (2009), Make or Buy Decision. In Wankel, Charles and Golson, J. Geoffrey (Eds.) Encyclopedia of Global Business in Today’s World, pp. 1044-46, Thousand Oaks: Sage
  • Singh, S. (2009), Morocco. In Wankel, Charles and Golson, J. Geoffrey (Eds.) Encyclopedia of Global Business in Today’s World, pp. 1154-55, Thousand Oaks: Sage
Case Studies (Ivey Publishing, University of Western Ontario)
  • Singh, S. and Kaur, M. (2012), “St. Mary Maternity Hospital: Introduction to SPSS Statistical Analysis” Ivey publishing, University of Western Ontario, Canada. 9B12E009
  • Singh, S. and Kaur, M. (2012), “St. Mary Maternity Hospital: Introduction to SPSS Statistical Analysis (TN)” Ivey publishing, University of Western Ontario, Canada. 8B12E009
  • Singh, S. and Kaur, M. (2012), “St. Mary Maternity Hospital: Introduction to SPSS Statistical Analysis (Spreadsheet for students)” Ivey publishing, University of Western Ontario, Canada. 7B12E009
  • Singh, S. (2008), “Sat & Co.: Market Orientation,” Ivey publishing, University of Western Ontario, Canada, 9B08A006, 10p.
  • Singh, S. (2008), “Sat & Co.: Market Orientation (TN),” Ivey publishing, University of Western Ontario, Canada, 8B08A06, 8p.
  • Morin, M. and Singh, S. (2007), “La Liberté Newspaper,” Ivey publishing, University of Western Ontario, Canada, 9B07A007, 6p.
  • Morin, M. and Singh, S. (2007), “La Liberté Newspaper (TN),” Ivey publishing, University of Western Ontario, Canada, 8B07A07, 6p.