Dr. Majer

Dr. Marko Majer holds the position of Professor of Management, Organizational Behavior and Marketing at Monarch Business School Switzerland. His professional experience spans marketing strategy, marketing communications, leadership practice, business strategy and entrepreneurship and innovation. Dr. Majer holds a doctoral degree and an EMBA degree from IEDC Bled School of Management, professional training degrees in marketing communications from McCann Worldgroup and a Master degree in Architecture from the University in Ljubljana. Dr. Majer has been a visiting lecturer at Swiss Business School in Zurich, CREA Geneva, Business School Lausanne and several executive education programs in Europe.

Dr. Majer has been a founder and then CEO of one of the highly awarded marketing communications agencies in CEE, which then affiliated with a leading global communications network McCann Worldgroup. He has worked on the managerial and the strategic side of the business, personally consulting blue-chip clients, such as MasterCard, Coca-Cola, Ford, Land Rover and others. He has been active in mentorship programs for young executives in AmCham and startup incubators.

Dr. Majer has published a book “Exploring Leadership in the Context of Generation Y” based on his doctoral research. He believes in experiential learning with practical business relevance, and advocates continuous self-improvement encouraging others to follow his example.

Academic Positions Held
  • Professor of Management, Organizational Behavior and Marketing, Monarch Business School, Switzerland
  • Visiting Professor Business School Lausanne
  • Visiting Lecturer CREA Geneva
  • Visiting Lecturer Swiss Business School
  • Visiting Lecturer Berlin School of Creative Leadership
Academic Credentials
  • PhD in Management, IEDC Bled School of Management Slovenia
  • Executive MBA at IEDC International Executive Development Center
  • M.Sc. Univ. Dipl. Ing. Arch. degree; Faculty of Architecture, University of Ljubljana
Faculty Training
  • Roundtables for Experienced Managers (with Henry Mintzberg and Jonathan Gosling), UCD Dublin 2017
  • IMTA International Management Training Academy, IEDC Bled 2016
  • Roundtables for Experienced Managers, McGill Montreal 2016
Awards and Honors
  • IEDC Alumnus of the Year, 2016
  • AmCham distinguished Young Executives Mentor recognition, 2011-2016
  • Over 80 awards and honorable mentions in international advertising competitions
  • H.K. McCann Award for Outstanding Management, 2005
Main Academic Interests
  • Leadership and management practice
  • Cross-generational leadership for the future
  • Disruptive business models, entrepreneurship and  business innovation
  • Marketing strategy and innovation
  • Marketing communications
  • Branding
Professional Positions Held In The Past
  • CEO Mayer Group
  • Founding Partner & CEO Mayer McCann
Languages
  • English
  • German
  • French
  • Italian
  • Serbian/Croatian
  • Slovenian (Native)
Symposiums & Workshops Attended
  • Monarch Doctoral Workshop, October 2017
  • Presidents Forum 2016, 2017
  • International Leadership Research Conference 2015 (speaker)
  • International HR Symposia IEDC 2014-2016 (speaker 2015, 2016)
  • Doctoral Workshop IEDC Bled 2014, 2015
Publications
  • Book, 2017: IEDC PhD Series Vol.2: Exploring Leadership in the Context of Generation Y: Study in the European Advertising Industry
  • Book chapter, 2017: IMTA series: Reflection as a Learning Tool for Managers
  • ILA Global conference 2017: Exploring Leadership Issues with Generation Y in the European Advertising Industry
  • 2017: Leadership and company culture in the European advertising industry: coping with Millennials at work, peer-reviewed article
  • 2016: IEDC Alumni magazine (Bled): Hierarchically driven leadership? Not well accepted by Generation Y! Interview with Dr. Marko Majer
  • 2015: Delo (Ljubljana) HR conference: The Boss Needs to Earn Her Respect
  • 2015: Marketing Magazin (Ljubljana) cover interview: Marko Majer- thousand hours