Dr. Chaston

Dr. Ian Chaston is a Professor of Entrepreneurship and Innovation at Monarch Business School Switzerland. He holds a Ph.D. from the University of Exeter. U.K., an MBA from the University of Chicago, U.S.A. and a Bachelor of Science from the University of Hull, U.K. Dr. Chaston has taught course and thesis work at all university levels in the US, UK and Australia/New Zealand. Dr. Chaston also founded Mousetraining to evolve strategies for exploiting the Internet in the delivery of distance learning and led the development of new distance learning degrees for the Universities of Darwin and Queensland. Prior to his academic career, Dr. Chaston was a Director of Consolidate Foods Corporation, a Fortune 100 company, where he was responsible for brand strategy both in the US and Canada.

Academic Positions Held
  • Professor of Entrepreneurship, Monarch Business School Switzerland
  • Visiting Professor, University of Auckland, New Zealand
  • Doctor of Business Administration Tutor, University of Liverpool, U.K.
Academic Positions Held In The Past
  • Professor in Marketing & Entrepreneurship, Plymouth University, U.K.
  • Visiting Professor, RMIT, Vietnam
  • Visiting Professor, University of Waikato New Zealand
Academic Credentials
  • Ph.D., University of Exeter, U.K.
  • MBA, University of Chicago, U.S.A.
  • B.Sc., University of Hull, U.K.
Awards And Honors
  • Member Editorial Board Small Business Enterprise and Business Management Journal
  • Member Editorial Board Panel Journal of Research and Marketing Entrepreneurship
  • Board Member and subsequently President, Institute of Small Business & Entrepreneurship (1996-2003)
  • New Zealand Research Board research assessor (1995 – 2002)
Main Academic Interests
  • Entrepreneurship
  • Innovation
  • Entrepreneurship In Developing Economies
Professional Positions Held In The Past
  • Founder, Moustraining
  • Director, Consolidate Foods Corporation
  • General Manager & Board Member, PEP Ltd
  • Director of Marketing, Booth Corporation
Associations And Memberships
  • Member, ACBSP-Accreditation Council For Business Schools & Programs, USA
Languages
  • English
Books
  • Chaston, I. (2017), The Technological Entrepreneur’s Playbook, Business Expert Press, New York.
  • Chaston, I. (2017), Technological Entrepreneurship, Palgrave MacMillan, London
  • Chaston, I. (2016), Entrepreneurial Marketing, 2nd edt., Palgrave MacMillan, London
  • Chaston, I. (2015), Internet Marketing and Big Data, Palgrave MacMillan, London
  • Chaston, I. (2014), Small Business Marketing, 2nd edt., Palgrave Macmillan, London
  • Chaston, I. (2013), Entrepreneurship and Innovation during Austerity,Palgrave Macmillan, London.
  • Chaston, I. (2012), Surviving Declining Market Demand and China’s Globalisation, Routledge, New York.
  • Chaston, I. (2011), Values Driven Public Sector Reformation, Palgrave Macmillan, London.
  • Chaston, I. (2011), Marketing Dictionary, i-App Delivery, Sage, London. Chaston, I. (2011), Public Sector Management, Palgrave Macmillan, London
  • Chaston, I. (2009), Boomer Marketing: Exploiting A Recession Resistant Consumer Group, Routledge, Hampshire
  • Chaston, I. (2009) Entrepreneurship and Small Firms, Sage, London
  • Chaston, I. (2004), Knowledge-Based Marketing, Sage, London.
  • Chaston, I. (2003), Small Business E-Commerce Management, Palgrave, London
  • Chaston, I. (2002), Small Business Marketing, Palgrave, London
  • Chaston, I. (2000), E-Commerce Marketing Management , McGraw-Hill, London
  • Chaston, I. (2000), Entrepreneurial Marketing, MacMillan, London
  • Chaston, I. And Brickau, R. (2000), Alternative marketing styles in small firms, In (Meyer, J.A. (edt.)), Jahrbuch der KMU-Forschung 2000, Verlag Vahlen, Munich
  • Chaston, I., (2000), Internal marketing in small firms: extending the concept to encompass organisational learning, In Internal Marketing, (Lewis, B. (ed.)), Routledge, London.
  • Chaston, I. (2000), Internet marketing, In Jobber, D. (ed.) Principles of Marketing, McGraw Hill, Maidenhead.
  • Chaston, I., (1999), New Marketing Strategies: Modifying Process To Suit Circumstance, Sage, London.
  • Gorton, M.J., Chaston, I. and White, J.E.(1998), Counterurbanisation, fragmentation and the paradox of the rural idyll, in Migration into Rural Areas, (eds., Boyle, P. and Halfacree, K.), J. Wiley, Chichester.
  • Gorton, M.J., Chaston, I., Lean, J and White, J.E. (1996), Sub-optimal entrepreneurial development, in Entrepreneurs In Modernising Economies, (eds., Rosa, P., Scota, M. and Klant, H.), Avebury Press, Aldershot.
  • Gorton, M.J., Chaston, I. and White, J.E. (1995), Fragmentation and conflicts in rural localities, in Societies in Transition, (eds., Hind, J., Mooney E. and Murie, A.), UCL Press, London.
  • Chaston, I. and Badger, B. (1994), Strategic planning philosophies to reflect managerial environments in the NHS, in Strategies in Healthcare (ed. Malek, M.), Wiley & Sons, London.
  • Chaston, I. (1993), Customer-focused Marketing, McGraw-Hill, Maidenhead.
  • Badger, B. and Chaston, I. (1991), Innovation & Problem Solving, Gower, Aldershot.
  • Chaston, I. (1990), Managing For Marketing Excellence, McGraw-Hill, Maidenhead
  • Chaston, I. (1988), Management Effectiveness In Fisheries And Aquaculture, Blackwell Scientific, Oxford.
  • Chaston, I. (1985), Strategic Business Management In Fisheries And Aquaculture, Blackwell Scientific, Oxford.
  • Chaston, I. (1983), Marketing In Fisheries And Aquaculture, Blackwell Scientific, Oxford.
  • Chaston, I. (1972), Non-catastrophic drift in lotic systems, in Essays In Hydrobiology (eds. Clark, R.B. and Wootton, R.J.), Exeter University Press.
  • Chaston, I. (1971), Mathematics For Ecologists, Butterworths, London.
Selected and Recent Publications
  • Chaston, I. and Scott, G. (2014), Entrepreneurship and knowledge management in an emerging economy, Service Industries Journal, Vol. 3, No.1
  • Chaston, I. (2013), Independent financial advisors: open innovation and business performance, Service Industries Journal, Vol. 33, No. 2
  • Chaston, I. (2013), Entrepreneurship and open innovation in small service sector firms, Service Industries Journal, Vol. 33, No 1.
  • Chaston, I. (2013) Knowledge management and open innovation in local authorities, International Journal of Public Administration, Vol. 33, No 2.
  • Chaston, I. (2012), Older consumer opportunities: assessing the response of small firms, Service Industries Journal, Vol 31, No. 2.
  • Chaston, I. and Sadler-Smith, E. (2012), Entrepreneurial cognition, entrepreneurial orientation and firm capability in the creative industries, British Journal of Management, Vol. 23, pp. 415–432.
  • Chaston, I. (2011), Entrepreneurship and knowledge management in small service sector firms, Service Industries Journal, Vol. 30, No. 1
  • Chaston, I. (2011), Recession and small firms: innovative behaviour, Innovation, Management, Policy & Practice, Vol. 1.
  • Chaston, I. (2010), Recession and family firm performance: an assessment of small UK family-owned hotels, Centrum Catolica Journal, Vol. 3, No 1.
  • Chaston, I. (2009), Entrepreneurs, intuition and small business performance, Centrum Catolica Journal, Vol 2, No 2
  • Chaston,I. (2008), Creative industries and entrepreneurship: a development dilemma? Management Decisions, Vol 46, No 6.
  • Chaston, I. (2006), Knowledge management in service firms, Services Industry Journal, Vol.25, No.7.
  • Chaston, I. (2005), Utilisng knowledge in entrepreneurial firms, Marketing Management Journal, Vol. 31., No.2.
  • Williams, J. and Chaston, I.(2004), Language and export behaviour, International Small Business Journal, Vol. 27, No.3.
  • Chaston, I. and Mangles, T. (2003), Relationship marketing, learning systems and e- commerce operations in small accountancy practices, Journal of Marketing Management, Vol. 19, No. 2
  • Chaston, I. and Mangles, T. (2002), E-commerce and knowledge management in small accounting practices, Journal of Small Business and Enterprise Development, Vol. 9, No. 1.
  • Chaston, I. and Mangles, T. (2002), Relationship marketing, learning systems and e- commerce operations in small accountancy practices, Journal of Marketing Management, Vol. 18, No.1.
  • Chaston, I. and Mangles, T. (2002), E-commerce in small manufacturing firms: a pilot study of competencies, Journal of Marketing Management, Vol. 18, No. 3.
  • Chaston, I. and Mangles, T. (2001), E-commerce and small UK accounting firms: influence of marketing style and orientation, The Service Industries Journal, Vol. 21, No. 4.
  • Chaston, I., Badger, B., Mangles, T. and Sadler-Smith, E, (2001), Organisational learning, competencies and learning systems in small UK manufacturing firms, International Journal of Operations & Production Management, Vol. 21, No. 11.
  • Sadler-Smith, E., Spicer, D. P. and Chaston, I. (2001). Learning orientations and growth in smaller firms. Long Range Planning, Vol. 34.
  • Chaston, I., Badger, B., Sadler-Smith, E. And Mangles, T. (2001), E-commerce: organisational learning in process, International Journal of Small Business, Vol. 19
  • Chaston, I. (2001), Organisational learning and small firm networks, Journal of Marketing Management, Vol 17, No. 2.
  • Wilson, G, Chaston I and Bathula H. (2001), Internet usage among New Zealand students, New Zealand Journal of Applied Computing and Information Technology, Vol 6.
  • Chaston, I., Badger, B. and Sadler-Smith, E. (2000), Organisational learning: an empirical assessment of process in small UK manufacturing firms, Journal of Small Business Management, Vol. 39, No2
  • Chaston, I. (2000), Organisational competence: does networking confer advantage? Journal of Research in Marketing and Entrepreneuship, Vol. 2, No. 1.
  • Sadler-Smith, E., Gardiner, P., Badger, B. Chaston, I. And Stubbderfield, J. (2000), Using collaborative learning to develop small firms, Human Resource Development International, Vol. 3, No. 3.
  • Chaston, I., Badger, B. and Sadler-Smith, E. (2000), Organisational learning: a comparative investigation of relationship and transactionally orientated small UK manufacturing firms, European Journal of Marketing, Vol. 34.
  • Chaston, I. (2000), Relationship marketing and the orientation customers required of suppliers: assessing the influence on service satisfaction in the UK SME manufacturing sector, Services Industries Journal, Vol. 20, No. 3.
  • Chaston, I. and Mangles, T. (2000), Business networks: investigating knowledge management and acquisition of competencies in small manufacturing firms, Journal of Small Business and Enterprise Development, Vol. 7, No. 2.